Gift cards are expected to make up a larger part of holiday shopping budgets, according to new research from Blackhawk Network.
In the latest episode of the IPA Payments Podcast , Jay Jaffin, chief marketing officer at Blackhawk, discusses the expected growth in gift card purchases, why cards benefit merchants and shoppers, and how banks and other companies can make use of the trend.
This podcast was recorded on November 6, 2023. Things may have changed by the time you hear it.
You can find the episode here, or wherever you get your podcasts. Please remember to leave a review and share it with your colleagues who might be interested.
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