Ask anyone who the core audience is for digital banks, the answer will be “millennials,” “young people,” or some variation on that theme – basically “the kids!”
A study by MetaBank reveals that conventional wisdom is only partially right. The digital banking audience includes several groups of people, and there are opportunities for both traditional banks and the new generation of challenger banks.
In the latest episode of the IPA Payments Pod, we talk about the findings of the study with Whitney Woyke, senior vice president of partner engagement with MetaBank. We cover the main findings of the study, what they mean for banks looking for customers, and how the pandemic has shaped customer behavior.
Listeners can find the full study here: The Digital Migration: Growing Share of Banking ebook2 - Meta Payments
Whitney also moderated a panel about the future of banking as a service at the IPA’s virtual Innovative Payments conference on April 12. The panel included Alex Kostecki, co-founder and COO of Clair, Kelly Knutson, president of Netspend, Patrick Williams, vice president of emerging payment solutions and debit processing sales for Visa, and Jenny Johnston, head of bank partnerships for Modern Treasury. If you would like to purchase access to the full recording of the session, contact us at firstname.lastname@example.org.
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