The Dangers of Good Marketing: Even a brilliant plan can lead to trouble.

Good marketing seems like it would be a crucial part of any business plan, but even the best marketing plans in the world come with risks.  

In the latest episode of the IPA Payments Pod, we present a lightly edited version of the audio from our Oct. 4 webinar, The Dangers of Good Marketing with Adwait Joshi, the founder and Chief Seer at DataSeers, an AI software provider for banks and fintechs.  

He discusses the risks of good marketing, including the business risks of attracting the wrong kinds of customers and the security risks of drawing the attention of fraudsters. He also talks about how to implement solutions.  

We want to thank our member sponsor NetSpend for supporting the show. 

If you are planning to attend Money 20/20 and need something to listen to on your flight, then make sure to check out our past episodes where we cover everything from crypto to privacy to transaction filtering. And of course, there are plenty of episodes about compliance. You can find the back catalog at on this website or wherever you get your podcasts. 

And be sure to subscribe to the Payments Pod so that you don't miss our next episode where we talk with Truist about what its recent acquisition of the fintech Long Game means for the bank's future.