New Member Q&A: CPI

The Innovative Payments Association is pleased to welcome CPI Card Group as one of its new principal members.We spoke with Peggy O'Leary, the Prepaid Sales Director, about CPI's role in the industry and where the industry is going.

1. What is your company’s role in the payments market (program manager, issuer, processor, service provider, etc.)?

Working alongside the industry’s largest card issuers, we deliver top-quality prepaid products to market quickly. Our prepaid solution provides customizable end-to-end solutions. You can leverage our resources, network, and expertise whether you distribute your program through retail, mail, or transit. Connected to most major processors, our experienced data management specialists produce millions of prepaid debit cards annually, supporting retail and mail programs. Designed to grow with your business, our prepaid solutions adapt to a variety of different types of programs – GPR (General Purpose Reloadable), retail, rebates, refunds, benefits, transit, fintech and more.

2. What kinds of payments products do you support?

CPI provides prepaid card manufacturing, retail packaging, and personalization services for GPR (General Purpose Reloadable), gift and retail merchant cards. Clients benefit from CPI’s experience in card manufacturing and custom secure packaging development. Our full service design team can create a unique look from a variety of substrates, core materials, finishes and embellishments. Choose from advanced personalization solutions including CPI On-Demand™, our flexible, zero-inventory print-on-demand solution for prepaid and traditional card fulfillment options.

3. What kinds of special features do your programs offer?

Clients can work with CPI’s in-house custom design team or provide their own designs, and receive a dedicated client service representative. Focusing on trends for next generation prepaid products, CPI’s subject matter experts help select advanced treatments and card embellishments – such as foil, deboss, silk screen and glitter – to develop solutions to meet the needs and budget of the client. Custom and specialty packaging options are available for retail and mail delivery from the industry leaders in data and product security.

4. What do you think the future of payments holds in the next five years?

Customization and personalization are crossing over to next gen demand. Cardholders expect ease-of-use and improved aesthetics. Advancements in contactless and digital are creating the need for a new generation of creative solutions beyond just cards.