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Developed by graphic communications providers and industry leaders, this six-part series focuses on greening the creative, premedia and print operation and how graphic solutions providers help their clients make sustainable choices.

SESSION ONE DESCRIPTION

Sustainability: The Fundamentals

Gain a firm base to develop a sustainability strategy for your company by grounding you in the typical issues of sustainability in the premedia environment.

Featured Speaker: Don Carli Founder:SustainCommWorld

Featured Case study: Jim Sewell Account Executive Anderson Litho "The Value of Your Sustainability Knowledge to Your Clients"

A common definition for sustainability is "development that meets the needs of the present without compromising the ability of future generations to meet their own needs." The EPA classifies sustainability as the ability to achieve continuing economic prosperity while protecting the natural systems of the planet and providing a high quality of life for people. The concepts may be simple but designing and implementing a program is not as easy. This webinar will give you a firm base to develop a sustainability strategy for your company by grounding you in the typical issues of sustainability in the premedia environment.

• What you need to know/learn the lingo
• Why now and the impetus for the movement
• The premedia challenges to sustainability
• Where to start greening
• Case study: Going green at a state-of-the-art premedia enterprise

SESSION TWO DESCRIPTION

Carbon Footprints: Calculating Your Green Strategy

Understand the components of the premedia carbon footprint, how to calculate your company’s footprint and start a life cycle assessment of your workflow.

• Special Guest: Don Carli, founder of SustainCommWorld
• Case Study: Tim Rose, Schawk, Carbon Footprint Reduction Work

According to the US National Academy of Sciences, the Earth’s surface temperature has risen by about 1 degree Fahrenheit in the past century, with accelerated warming during the past two decades. Most leading scientists agree humans are a significant factor and “carbon footprint” is our new metric. Learn to discuss the issues and possible outcomes of greenhouse gas emissions. Understand the typical components of the premedia carbon footprint, how to calculate your company’s footprint and start a life cycle assessment of your workflow.

• Global Warming Fundamentals
• Carbon Footprint components    
• Get started with a Life Cycle Assessment
• Calculating Premedia’s Carbon Footprint
• Tools for calculating carbon footprints for your clients
• Case Study: Graphic Systems Group

SESSION THREE DESCRIPTION

Sustainability vs. Pollution Control

Learn about functional alternatives to common products that are unfriendly to the environment and the questions to ask about products you use in your processes. 

• Special Guests: Archie Beaton on"greenwashing" and Larry Warter onthe disposal of prepress consumables
• Case Study: Debra Rizzi, Rizco Design

Pollution control is still an important component of sustainability. Knowing and controlling the chemicals your processes emit into the air and into the water is a must. Understanding what ends up in the landfill, how and if it decomposes, is information you need for your company and clients. Learn about functional alternatives to common products that are unfriendly to the environment and the questions to ask about products you use in your process, not just how they perform but how they impact the environment. Learn to identify earth friendly premedia products and consider alternatives.

• Recycling vs. Reusing    
• Cradle to Grave on products you use
• Earth friendly materials-papers, plastics, pressroom chemicals
• Case Study: "Caught by green-washing"

SESSION FOUR DESCRIPTION

Sustainable Design

Learn how to select earth friendly materials to minimize packaging, the environmental impact of various printing technologies, and WalMart's impact on green design.  

• Special Guest: Amy Zettlemoyer-Lazar, packaging director of Sam’s Club and co-manager of WalMart’s Sustainability Value Network (See more below)
• Case Studies: Susan Palombo, READY366 and Tony Petrelli, Cardpak    

Sustainable design sells. Providing clients with a green alternative at the design stage can win the bid. Selecting earth friendly materials and minimizing the need for packaging materials are important. Understanding the environmental impact of various printing technologies can help with output selection for the green client. WalMart developed a scorecard for its suppliers to aid in their sustainability effort and their principals can be applied to your designs. Hear their success stories and how to translate them into your offerings.

• Minimalism, material selection
• Managing client expectations
• Packaging—Primary, secondary, tertiary
• The WalMart Score Card
• Sustainability of printing methods: Offset-sheetfed, waterless, web; gravure; digital toner vs. ink jet; flexo
• Case Study: Packaging success - green design vs. conventional design

About Amy Zettlemoyer-Lazar

Amy Zettlemoyer-Lazar, packaging director of Sam’s Club and co-manager of WalMart’s Sustainability Value Network, has held positions at Kraft Foods and Clorox before joining Wal-Mart Stores, Inc. three years ago.

Amy has direct responsibility for House Brands Packaging and Direct Import Packaging, and also provides guidance to National Brand Suppliers for Sam’s Club. She provides guidance, leadership, and direction — along with a team of other packaging professionals — to the Wal-Mart Packaging Sustainable Value Network. She received her B.S. in Packaging Technology from Rochester Institute of Technology.

SESSION FIVE DESCRIPTION

Global Initiatives: Becoming Certifiably Green

Make intelligent purchasing decisions, formulate an environmental marketing message and transform your company into a sustainable organization. 

• Special Guest, Rick Mazur, Kodak
• Case Study: David Podmayersky, EarthColor

A certification tells the world your best practice capabilities and principals. There are dozens of environmental certifications, both domestic and global. Some guide you in green purchases; some can be implemented and marketed by your business. Learn the alphabet soup of certifications so you can make intelligent purchasing decisions, formulate an environmental marketing message or transform your company into a sustainable organization.

• Environmental standards and certifications
• Printer certifications
• Explore ISO 14001 Environmental Certification
• Sustainable reports from around the world
• Case study: Corporate positioning drives behavior and business

SESSION SIX DESCRIPTION

Benchmarking & The Legislative Front

Learn how the U.S. government is busy on the legislative front enacting rules and regulations related to sustainability that impact your business. 

• Case Study: Larry Westlake, SVP of Marketing, Sandy Alexander, Inc.

The leading edge companies in the eco area encompass many types of businesses. The U.S. government is busy on the legislative front trying to elevate the preservation of our climate. Individuals have found innovative ways to minimize their negative impact on the environment. Tap into these resources on your path to becoming and marketing green.

• Energy initiatives
• Best practices individuals and as employees    
• Case study: Marketing green employee individual practices
• Green as a marketing strategy
• Green as a cost saving rallying point
• Case study: Saving money by going green

All sessions moderated by Trish Wales, Roloc coloR