The Marketing Committee is charged with taking strategic planning task force recommendations on language, target audiences, and new vision to implement effective outreach to grow membership and IPA's customer base.
Current Objectives:
- Validate / craft new IPA language - Define new membership categories - Formulate value propositions for new IPA targets - Conduct marketing activity analysis - Create Marketing plan to achieve membership goals
Roster Jon Bracken, VP Marketing and Channels, Kodak Enterprise Solutions Damien Gough, President, Neopolitan
