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  • Solution Selling
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    • Overview
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    • Presenter
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    Presenter

    Patrick Morrissey has been involved in graphic arts sales and sales management for more than 25 years. He has an MBA in marketing, was formally educated in economics at Northwestern University, and has decades of experience in gathering best practices in graphic arts sales.

    As a sales practitioner, Patrick Morrissey has learned there is one overriding best practice... help clients make more money.

    Biography

    Patrick Morrissey has dedicated his entire career to helping clients achieve sales growth and market position. Before joining EFI as sales manager for its Vutek division, Patrick founded Laurus Marketing with a vision of bringing to his clients emerging marketing technologies, thought leadership and innovative measurable sales and marketing processes.

    He is a 25-year marketing communications veteran with experience in developing marketing plans, leveraging advanced marketing technologies and product launches into targeted markets. A former Vice President of Creo Americas in Boston, he led a team of hundreds of people to adopt and implement a new, more effective business development model in service to thousands of clients, generating $250m in revenues. Patrick holds a BA degree in Economics from Northwestern University and graduate studies in marketing at DePaul Graduate School of Business.

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    Resources

    • Solution Selling Overview
    • Patrick Book Suggestion: Beyond Selling Value
    • Patrick Book Suggestion: The New Conceptual Selling 2005 Edition: The Most Effective & Proven Method for Face-to-Face Sales
    • Patrick Book Suggestion: Selling is Dead: Moving Beyond Traditional Sales Roles and Practices to Revitalize Growth
    • Patrick Book Suggestion: From Vendor to Business Resource: Transforming the Sales Force for the New Era of Selling

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