Learn why print buyers are demanding G7 Qualification from their supply base and what benefits printers, proof suppliers, agencies and creatives need to know to stay at the leading edge of the competition.
IPA Technical Conference Welcome Reception and EXPO Open
6:00 PM - 7:00 PM
ROUND TABLE DISCUSSION: SNAP, GRACoL, SWOP, G7, ISO - oh my! The Prospects of Global Standards
Mike Rodriguez, RR Donnelley
Dave Hunter, Pilot Marketing Group
Dan Caldwell, ICS
Steve Smiley, Vertis
Tuesday - June 9, 2009
7:30 AM - 8:30 AM
Networking Breakfast
8:00 AM - 8:30 AM
Supplier Solutions
8:30 AM - 8:35 AM
Conference Welcome
Mike DiCosola, Vice President Service & Technology, Chromaticity and Conference Content Coordinator
Steve Bonoff, IPA President
8:35 AM - 9:00 AM
Keynote: The Future of Cross Media, Design and Publishing
Tom Petrillo, Senior Solutions Engineer, Adobe Systems
In a cross media workflow, print is one delivery channel. Consumers want a mix of media choices. Think screens – Print, Web, Mobile Devices and TV. Similar content delivered differently to make it more timely, detailed and interactive. The basic framework for creative production hasn’t changed: you create, manage, and deliver content. You’re just doing more things with the same assets. Learn how to leverage your digital workflow capabilities beyond traditional print boundaries to offer an increasingly diverse set of service offerings and assure your clients the highest color integrity and reliability for their complete global brand messaging needs.
9:00 AM - 9:30 AM
Research Track Digital Print Forum – New Study of Production Digital Presses
Dr. Abhay Sharma, Chair, School of Graphic Communications Management, Ryerson University
Learn the results of this landmark examination of the world's leading digital print production devices.
Panel: Assuring Color Quality and Efficiency in Digital Print Production
How to use the Digital Print Forum results to assure quality and efficiency in your digital print production workflow.
Stan Najmr, Presstek
Lode Deprez, Punch Graphix
Charles Hura, Kodak
10:30 AM - 12:00 PM
IPA EXPO
11:00 AM - 12:00 PM
Learning Lab
Measuring and Analyzing Color Data and ICC Profiles
Session Chair: Mike Rodriguez, Technical Director, RR Donnelly
Learn tools and techniques used by the pros to measure and analyze color data and ICC profiles.
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Assuring quality in media reproduction relies heavily upon your ability to easily capture and analyze color data. This lab will review the tools and tricks used by the pros for measuring, assessing and processing color data and ICC profiles. We will review common applications and techniques for chart measurement, data visualization, quality assurance, profile creation, white point adjustment, optical brightener assessment, and profile analysis. Attendees will also walk away with a firm understanding of the role of standard data sets versus ICC profiles in color reproduction.
12:00 PM - 1:00 PM
Networking Luncheon
12:30 PM - 1:00 PM
Supplier Solutions
1:00 PM - 2:00 PM
Techniques for Building Flexible Cross-Media Workflows
Dwight Kelly, President, Apago
Adam Pratt, Adobe
Larry Warter
Creating content for cross media production results in a unique set of challenges. Discover how industry leaders are developing new guidelines to overcome these obstacles.
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Since 1993 the term "cross-media" has been used to describe how text, images and layouts could be reused for multiple purposes: a printed magazine or ad, a digital edition, a web article, a targeted mailing using variable data, printed on a digital press or stored in a content management system. Learn how applications and industry standards, such as XML and PDF/X, are being leveraged to build flexible cross-media workflows.
1:00 PM - 2:30 PM
Learning Lab
Workflow Automation using CIP4 Technology
Session Chair: Chis Heric, Christopher J. Heric & Co.
Learn how JDF, XML, Metadata and PDFx can be used to automate the technology you own today, including a hands-on experience in the IPA JDF Test Drive Arena.
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Many print service providers have limited hands-on experience with what JDF can do. Upon investigation, shops often find that they have more JDF enabled equipment than they originally thought and that actually linking them together as a JDF workflow might not be as far a stretch as it once may have been. This lab will highlight JDF vendor solutions with a focus on the promise of true interoperability and job ticket automation. A special walk through of the JDF Test Drive will introduce users to the various JDF solutions on display in the Expo.
2:00 PM - 2:30 PM
The Secret of Successful Automated Workflows
Kyle Kolbe, Senior Manager – Corporate and Graphic Technology, Playboy Enterprises, Inc.
Discover how to turn creative employees’ job-loss paranoia into great relief from monotonous tasks better suited for automation. Automation can save your business without killing its creative culture.
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During the roughest economic downturn for generations, we need our creative businesses to do more with less. We are stuck with less staff, time and money and expected to produce more content for our hungry audience. Out of necessity to survive, we must look at new, more efficient strategies to get our content out the door and in paying customers’ hands. Efficiency is scary. Ask your creative groups to analyze how they could streamline their workflow through automation technology and many will assume you’re asking them to define their obsolescence. Learn winning strategies employed at Playboy to launch successful automated workflows from concept, process discovery, technology requirements, and testing to final implementation and documentation. Discover how to turn creative employees’ job-loss paranoia into great relief from monotonous tasks better suited for automation. Automation can save your business without killing its creative culture.
2:30 PM - 3:00 PM
Break in the EXPO
3:00 PM - 4:00 PM
Managing Color Across Geographically Diverse Locations
Colleen Capola, Executive Production Manager - Quality Control, Leo Burnett USA
Cory Sawatzki, CGX
Managing color accuracy in various locations poses unique workflow challenges; learn strategies and techniques that have proven successful as well as what has failed.
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Many companies find themselves producing media for global distribution today. Whether you are creating content for printing across multiple borders or producing output as a part of a regionally distributed national or global project, color accuracy can be challenging when a mix of variables combine to prevent success. This session will explore practical solutions designed to overcome challenges from hardware differences to language barriers.
3:00 PM - 4:00 PM
Learning Lab
Assuring Color Accuracy in Soft Proofing
David Hunter, Pilot Marketing Group
Work hands-on to discover the keys to assuring accurate color in soft proofing.
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Long the holy grail of color management, soft proofing promises the immediacy of results available to clients anywhere in the world and reduced costs seen from the elimination of consumables and shipping fees. In this hands-on lab you'll investigate the accuracy of the soft proofing process and use specialized applications to numerically quantify that accuracy. You will also learn about the remaining pitfalls of the soft proofing process.
4:00 PM - 5:30 PM
The Affect of Substrate Variables on Color Reproduction, Management and Measurement
Session Chair: Mike Eddington, QA Manager/G7 Certified Expert, North American Color
Trish Wales, Roloc, coloR
Learn ways to better produce and predict color and quality on the substrates you choose.
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The substrate you select has a bigger impact than you may know, when it comes to the final quality and predictability of color reproduction. Changing the substrate for a job can require a completely different approach to color compensation in prepress. The growing amounts of Optical Brighteners being used in production stocks today are creating new challenges in color management and predictability.
As color control methods have improved, the very make-up of the surface structure and chemical coating of the substrates we use are coming, literally, under the microscope to better understand how paper affects quality and color.
This session will help you navigate the complex world of paper specifications and help you define the attributes that cause challenges for all processes of applying ink on paper. Optical brightening agents, the nemesis of color management, will be discussed, and different options for compensating for the degrading effects of this paper additive. You'll walk away with a better idea of how particular substrates affect color output, what to expect for a given paper type, and current methods of predicting and compensating color output.
4:00 PM - 5:30 PM
Learning Lab
Improving Color Reproduction Through the Implementation of the G7 Process
Ron Ellis, Ron Ellis Consulting LLC
Learn the fundamentals and benefits of applying the G7 process to your color reproduction system.
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This hands-on lab will guide you through using the G7 process to control printing machines in a variety of print processes. A brief review of the G7 specification and calibration method will be followed by a discussion about when it makes sense to use G7. Lab participants will then calibrate a variety of different devices using G7 methods. The lab will conclude with a roundtable discussion of the implications of using G7 to calibrate various print methods based on our lab results.
Lab attendees will find answers to the following questions:
- Does G7 work for everything?
- How closely can these different devices come to matching each other?
- How close can a non-standard print process come to GRACoL or SWOP?
- Can G7 be used to calibrate an inkjet proofer or do profiles work best?
- What if the inkjet is using a difficult media?
We will use our results to draw conclusions about where G7 does and doesn't perform well.
5:30 PM - 7:00 PM
EXPO / Reception
6:00 PM - 7:00 PM
Panel: Ask the Experts–What are Your Color Problems Today?
Bill Pope, FTA
Steve Smiley, Vertis
Mike Rodriguez, RR Donnelley
Joe Fazzi, IDEAlliance
Wednesday, June 10, 2009
7:30 AM - 8:30 AM
Networking Breakfast
8:00 AM - 8:30 AM
Supplier Solutions
8:30 AM - 9:00 AM
Keynote: Impact of Brand Marketing Trends on Media Production
Alex Sumarta, InfoTrends
Brand Marketing has branched into new channels. What was once directed primarily to traditional print, now finds voice on YouTube, GoogleAds, MySpace, Blogs, Internet Broadcasting, Mobile Devices and other more viral marketing avenues. Even the world of print has changed with product package marketing and point-of-purchase advertisement sky-rocketing compared to traditional advertising channels. Learn how brand owners and agencies have changed how they prepare and produce media today for this brave new world.
9:00 AM - 10:00 AM
Research Track 2009 Proofing and JDF RoundUP Analysis and Results
Martin Habekost, Assistant Professor, Ryerson University and Larry Warter
Explore the actual state of proofing and JDF in everyday business through the results of the 2009 IPA RoundUPs.
10:00 AM - 10:30 AM
Panel: Assuring Color Quality and Workflow Efficiency
Learning from the 2009 Proofing and JDF RoundUP Results.
Steve Smiley, Vertis
Jim Harvey, Executive Director, CIP4
Join an open discussion with leading color experts on the next frontiers for color reproduction and workflow automation.
10:30 AM - 11:00 AM
Break in the EXPO
11:00 AM - 12:00 PM
PDF: For Optimized Packaging Workflows
Steve Carter, Phototype
The session will look at the unique dynamics and challenges of the packaging industry, the current developments in PDF file exchange, and showcase how leading packagers are utilizing GWG specifications successfully.
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PDF files have become more integral to packaging workflows as they improve and validate the file hand-offs throughout the supply chain. The Ghent PDF Workgroup (GWG) Packaging Specifications, accordingly, are bringing substantial benefit to the industry.” - states Gary Vogt (formerly of Kraft Foods).
This special IPA presentation outlines how stakeholders in packaging production, from brand owners and designers to pre-press and printers, can benefit from the FREE GWG Packaging Specifications. The session will look at the unique dynamics and challenges of the packaging industry, the current developments in PDF file exchange, and showcase how leading packagers are utilizing GWG specifications successfully. In addition to looking at advantages from a business viewpoint, the session will also address managing technical hurdles involved in PDF creation, exchange and output in the packaging industry.
Anyone involved in package production interested in learning how to avoid costly mistakes, cut time in the production cycle and exchange files without frustration and finger pointing should attend this session.
11:00 AM - 12:00 PM
Learning Lab
Configuring Adobe CS4 for Color Accuracy and Workflow Automation
John Nate, Senior Color Specialist, Chromaticity
Learn how changes to Adobe CS4 have affected color management and workflow automation.
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With the introduction of the Adobe CS4 Creative Suite, Adobe has once again expanded and changed the color management and automation options and tools at our disposal. In this lab you will explore these new features to determine how, and if, you would go about taking advantage of them. These features include:
- New standard profiles
- New printing options
- Multi-Channel and Device Link Profile support
- Abstract Profiles
- Expanded conversion options
- Workflow Automation
12:00 PM - 1:00 PM
Networking Luncheon
12:30 PM - 1:00 PM
Supplier Solutions
1:00 PM - 2:00 PM
Color Management in Large Format Inkjet Production
Session Chair: Mike DiCosola, Vice President Service & Technology, Chromaticity
Stephan Marsico, Digital Color Concepts Mike DiCosola, Chromaticity
Learn how to optimize and control color in inkjet to meet your specific media production needs.
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Large Format Inkjet Production often has different aims and intent as compared to inkjet proofing. Attempting to apply inkjet proofing color management techniques to inkjet production can produce unexpected results. There are lessons to be learned however from the proofing world, if applied correctly. This session will discuss different approaches to color managing large format inket production workflows. Attendees will leave with practical advise on how to achieve better device to device color accuracy, how to improve single device color consistency and how to measure and monitor these goals.
1:00 PM - 2:00 PM
Learning Lab
Best Practices in Creating GRACoL and SWOP Proofs
Session Chair: Joe Fazzi, Vice President, Print Media, IDEAlliance
Discover the best pratices for creating GRACoL and SWOP proofs that meet the specifications as defined by IDEAlliance.
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This session will guide you through practical techniques to assuring accurate proofing to these important standards. Learn proper file preparation, preflighting guidelines, how to input the Application Data Sheet settings into a RIP, calibrating your proofing system and creating a final GRACoL and SWOP Proof.
2:00 PM - 2:30 PM
Break in the EXPO
2:30 PM - 3:30 PM
Managing Brand Color for Digital Print
David Krawczuk, Vice President Digital Operations, Sandy Alexander, Inc.
Colleen Capolla, Leo Burnett
Learn how to overcome challenges posed by digital output from both the creative and the production side.
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Managing brand color is critical in communicating your client's message; learn how to overcome the new challenges posed by digital output from both the creative and the production side. In this session, we’ll discuss everything from the creative side of “this is how I made it” to “This is how we can ensure everything goes ok”. We will discuss brand color communication, best practices and handling all the “what if’s” that come with project management.
Session attendees will steps through all phases of Brand Project Management including:
Assuring Color Accuracy in Hard Copy Proofing and Printing
Mike Eddington, QA Manager/G7 Certified Expert, North American Color
Bruce Bayne, Spot On!
Work hands-on to discover the keys to assuring accurate color in hard-copy proofing.
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Whether a provider/receiver of hard copy proofs, or a provider of printed material, it is critical to be able to confirm validity towards a target colorspace or current printing specifications. Differences in substrates and inter-instrument agreement issues create challenges when defining tolerances that ensure both tight color accuracy, and a wide enough window for transference between parties. This hands-on lab will give you relevant background in choosing appropriate targets and tolerances to ensure your output is both accurate and consistent from proof to proof or print to print. Hands on validation of proof/press control strips toward data sets and G7 metrics using current technology will be covered.
Attendees of this lab will walk away with a better idea of the different options available today for proof verification including:
1. Control strips, targets & tolerances
2. instrument considerations (inter-instrument agreement measurement conditions and filtration)
3. Software options
4. Substrate consideration (effect of OBAs, measurement issues)
5. Hands on validation of control strips.
3:30 PM - 4:30 PM
Making the Creative Process Work: Understanding GRACoL, SWOP and G7 for Content Creators
Anthony Bellacicco, Vice President, Director of PreMedia Services, Draftfcb
Ron Ellis, Ron Ellis Consulting LLC
Larry Warter
Learn the importance of creating, requesting and verifying standard proofs in content creation.
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Standardized data sets like SWOP and GRACoL and process control procedures like G7 pull printers and their customers together. Print buyers want assurances that they will get the best printing for their money and results that match what they envisioned. This session will explain why standards work to everyone's advantage and how to set realistic tolerances/expectations for printed jobs.
3:30 PM - 4:30 PM
Learning Lab
Proofing Spot Colors and Multi-channel Color for Packaging
Lou Prestia, Prestia Consulting, Inc.
Learn best practices and challenges in proofing spot-color and multi-channel jobs for packaging.
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In this lab session attendees will learn the basics of multichannel profile creation and application. Each attendee will create a multichannel profile using Profilemaker Packaging software and sample forms from a multicolor press run that will be measured in the lab.
The session will explore the application of multichannel profiles in Adobe Photoshop CS-4 and then for use on several proofing RIPs. Attendees will configure or see the configuration of at least one of three proofing RIPs from CGS, EFI, and GMG. Sample proofs will be made from each controller to an HP 3200 using the test files from the Roundtable session to be held.
Finally, students will proof spot colors with each of the RIPs.
The lab will include visual and colorimetric analysis of proofing results.