IPA Solution Selling Program

Welcome to the IPA Solution Selling Program, a Video Guide and Resource Center for Implementing Solution Selling in a Graphic Solutions Sales Organization

What's involved?

This groundbreaking training program includes a 10-step process for implementing solution selling into your sales organization.

The program includes 10 power-packed “how-to” videos, written descriptions for each step, and worksheets, homework and helpful templates. The complete program is designed to fully support your sales staff in incorporating the principles of solution selling into their regular sales practices.

Who will benefit?

The Solution Selling Program is designed for sales professionals and business managers of premedia, print, creative and other graphic solutions service providers who are seeking to capture more market share and sell at a higher price.

Who developed the program?

The Solution Selling Program was commissioned by IPA, and developed and delivered by the highest rated speaker of the 2007 and 2008 IPA Business Development Conferences; Patrick Morrissey.

What is "Solution Selling"?

The traditional sales method is one of trying to find a willing listener to hear about our products. The reality of that technique is one of a wish and a prayer, a hope that the value proposition of our product will meet their needs. In solution selling we seek to provide an answer to a business problem that produces a measurable value for the buyer. By first defining the client’s need and then co-creating the value proposition of the solution, we take the guesswork out of the sales equation.

How does the program work?

To access the 10-steps and view the videos you must have purchased access and be logged in. You'll find more details from the links below, or begin your exploration of IPA's Solution Selling Program by registering NOW!

• Program Details  
• Program Pricing
• Download Brochure