Unified Marketing Strategies: Engaging Your Customers in New and Emerging Media

Presenter: Thad McIlroy
Date: Wednesday - June 2, 2010, 1 pm (Eastern)
Description:
“Integrated Marketing” was the big challenge for advertisers before the Internet opened dozens of new channels for businesses to evaluate and balance into a “Unified Media Strategy”. Although the old media of television, radio and print are still the largest ad spends in most marketing campaigns, the Web has spawned an enormous and complex range of new marketing tools to complement and extend traditional media.

Marketers are searching for answers on the best practices best to integrate new and emerging media tools including social networks, blogs, forums, instant messaging, mobile and event marketing, e-mail marketing, rich media and paid and organic search. In this webinar, we will discover how these technologies, each in its distinct way, can become part of a unified media strategy and marketing campaign.

Specific topics will include:

• A quick review of where we’ve been: getting on the same page together.
• Moving from Integrated Marketing to “Unified Media Strategies
• Understanding new and emerging technologies in context.
• Learn the Top Ten Tools for successful Unified Media Campaigns
• Understand the best technologies for mastering new and emerging technologies.
• Learn how to partner with your customers to create Unified Media Strategies together.

PRESENTER

Thad McIlroy
Founder, The Future of Publishing

Thad McIlroy is an electronic publishing analyst and author, and founder of the website www.TheFutureofPublishing.com. Nearly a decade in the making, it is the most comprehensive source of information on where all forms of publishing are heading.

A well-established expert in the technology and marketing issues surrounding electronic publishing and the Internet, he has authored a dozen books and over 200 articles on these subjects. McIlroy served also for five years as Program Director for Seybold Seminars.

As a consultant Thad McIlroy works closely with publishing and media companies, creative, premedia and print service providers, as well as vendors serving the publishing industry.

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