Social Media Networks: Serious Tools for Serious Business

Presenter: CJ Cornell
Date: Tuesday - March 9, 2010
Description: Social Media is a huge fad – but not a passing fad. Beyond the hype, social media is a “game changer” for business. It's an important component in any businesses marketing, communications, and customer relations AND its also an essential tool for your new product development, your customer focus groups, your corporate voice and identity. In short, Social Media can make or break your business in the very near future.
Serious businesses need serious strategies and series tools to for success in today’s new media environment. Your marketing department needs a well articulated social networking marketing plan for all levels of your company including Executives and CEOs!

Attend this webinar to learn what EVERYONE in your company needs to do in order to make use of this new communications phenomena for the future success and survival of your business.

Specific topics will include:

• Who is “using” social media, why and how.
• New business and marketing tools for Social Media.
• The double edge – extraordinary success and failures, and the lessons.
• Measuring the chaos.
• The brass ring:  Predicting the future.
• How to get started:  Baby steps, first steps, and giant leaps.
• What you need to know:  Leaders, Resources and Tools.

PRESENTER
CJ Cornell
Kauffman Professor of Digital Media & Entrepreneurship
Walter Cronkite School of Journalism & Mass Communication
Arizona State University

CJ Cornell has more than 20 years experience as a veteran media industry executive and entrepreneur, with a long history of creating and marketing products in cable television, broadband and other consumer media platforms. He has worked with companies such as Disney, Comcast, Time Warner, Canal+, Universal Television, Sony, Microsoft and Sun; and founded four pioneering ventures in interactive television and video-on-demand. CJ’s strategies, techniques and technologies in media and behavioral programming are being used by some of the largest media companies in the world today.

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