The Future of Direct Marketing

Presenter: Jonathan Marguiles, Winterberry Group
Date: Wednesday - March 24, 2010
Description:  Direct. One-to-one. Targeted. Impactful. R-O-I. Direct marketers have long used these terms to demonstrate the unique value of their craft. But how relevant are they now given the significant changes that have swept the marketing industry over the last few years? And how are those changes impacting the way marketing providers—including companies throughout the production value chain—should be thinking about their future opportunities and growth strategies?

In this program, we will make sense of the major forces expected to shape the direct and digital marketing landscape in 2010 and beyond. You can expect eye-opening insights including:

Specific topics will include:

• Recap of major events of 2009: The Good, The Bad and The Ugly
• Forecasts of 2010 spending on direct mail, digital marketing, social and mobile as well as above-the-line media (broadcast, newspaper and magazine)
• Macro trends that will drive the media mix including thoughts on post-recession marketing, integrated and cross-channel marketing, the evolution of digital media platforms and the outlook for privacy legislation
• Developments in marketing services including agency, data and analytics, direct mail and e-mail, search and display advertising
• Opportunities emerging for “traditional” media companies to capitalize on emerging trends through adoption of a marketing services strategy.
  

PRESENTER:

Jonathan Marguiles, Winterberry Group

With a background in marketing and strategic communications, Jonathan Margulies brings multiple perspectives to his research, consulting and project management role at Winterberry Group. Since joining the Firm in early 2004, he has participated in over 60 engagements for a wide variety of clients across the marketing landscape, including intensive assignments for leading companies in the financial services, digital media, marketing automation and integrated communication sectors.

A journalist by training and frequent presenter at industry conferences, Mr. Margulies leads Winterberry Group’s team of analysts and manages the research, development and editorial efforts connected to the Firm’s publishing initiatives. He has authored or contributed extensively to Winterberry Group’s popular series of industry white papers (as well as its Value Driver Briefing newsletter); his work has likewise been published or cited by nearly all major marketing industry trade publications, including Advertising Age, Adweek, B2B Magazine, DM News, Direct, eMarketer and Multichannel Merchant.

Prior to joining the Firm, Mr. Margulies served as communications director for the Sergeants Benevolent Association, a 10,000-member organization of New York City police sergeants. Earlier, he held positions in marketing, public relations and digital media development at British Airways, Burson-Marsteller, Hill & Knowlton and the New York Mets baseball club. Mr. Margulies received a B.S. in economics, with a concentration in management, from the Wharton School of the University of Pennsylvania.

Back to Live Webinar Schedule