Using Social Media Intelligence to Achieve Superior Marketing Results

Presenter: CJ Cornell
Date: Wednesday - April 21, 2010
Time: 1 pm Eastern (12:00 noon Central), 10:00 am West Coast)

Description: Our prospects and customers are participating in social networks AND they are contributing valuable information about who they are, what they want, and when they want it.  Product Managers, Marketers, and Executives need to understand how harnessing this social media intelligence can provide definite strategic advantages for future business growth and success.

In this webinar program, we will see how Facebook, Twitter, Blogs, video and photo sites, along with news and online shopping sites define where our customers are living, doing business, having fun, solving problems and being entertained.  We'll learn how to observe, measure and interpret their online behavior to better understand our customers demographics and how to communicate, market and build long term profitable relationships with these people.

We will also learn what data and tools are already available that can harness the intelligence of online social networks as the newest and most important new tool in our marketing arsenal. Looking beyond mere ROI, we will see how the intelligence metrics tell us both what is happening and when it’s happening so we can move beyond our traditional marketing methods by leverage social media to transform our customers into loyal evangelists for our company.

Specific topics will include:

• Social Media/Social Networks - who's participating, where and why.
• Social Media Data:  What they are saying, doing revealing and contributing.
• Social Media Intelligence for:
   - customer intelligence
   - brand management
   - reputation management
   - competitive intelligence
   - effective marketing and customer support
• What to measure - goals and expectations: ROI, ROE, etc
• How to measure, tools and techniques
• The real power of social media intelligence:
• Predicting the future - new products, new customers, new behaviors
• Getting started - a checklist, tips and tools

PRESENTER
CJ Cornell
Kauffman Professor of Digital Media & Entrepreneurship
Walter Cronkite School of Journalism & Mass Communication
Arizona State University

CJ Cornell has more than 20 years experience as a veteran media industry executive and entrepreneur, with a long history of creating and marketing products in cable television, broadband and other consumer media platforms. He has worked with companies such as Disney, Comcast, Time Warner, Canal+, Universal Television, Sony, Microsoft and Sun; and founded four pioneering ventures in interactive television and video-on-demand. CJ’s strategies, techniques and technologies in media and behavioral programming are being used by some of the largest media companies in the world today.

Back to Live Webinar Schedule