

Date: Wednesday - April 21, 2010
Description: Blogs, RSS feeds, user-generated content, Facebook, LinkedIn, Web 2.0: what do they mean for your organization’s communication efforts, and how can you cost- effectively leverage them to your advantage? Learn to maximize your marketing and public relations dollars to reach your target audiences — plus some audiences you might not have considered — using traditional and non-traditional methods. You’ll also learn how to build participation and use metrics to prove the ROI of that participation.