Webinar Library

Long the holy grail of color management, soft proofing promises the immediacy of results available to clients anywhere in the world and the reduced costs from the elimination of consumables and shipping fees. In this webinar we investigate the accuracy of the soft proofing process using specialized software applications to numerically quantify proofing accuracy. Learn valued techniques in getting the most from this technology and discover the remaining pitfalls of the soft proofing process.

In this webinar you'll observe the creation of a multichannel profile using Profilemaker Packaging software and then follow its application using sample data from a multicolor press run. Learn how to simplify the proofing process and reduce its cost with the next wave in color management!

Learn the results of this groundbreaking examination and discover the benefits and limitations of this fast growing technology. Products were analyzed on their ease of use in calibrating monitors, annotating proofs, collaborating with customers, enabling client sign off, and tracking and verifying the status of the person viewing the remote proof. Compare the cost benefits and technology needed for effective soft proofing and learn how this technology can shorten your production cycle and attract new customers.

Session 1: Color Management in Photoshop

Adobe's common color architecture is explained in detail.

Session 2: Color Management in InDesign and Illustrator
We explain how InDesign color management differs from Photoshop and delve into the more complex world of color management in a page layout application.

Session 3: Color Management in QuarkXPress
We explore color management in QXP

Session 4: Color Management in Acrobat
We come full circle to our completed print-ready PDF

Session 1: Workflow in Color Management: Common Issues and How to Solve Them
The first session outlines challenges and pitfalls common in a graphics workflow and how color management can address and solve many of these problems. The session will also discuss how to "trust the the screen", i.e. use color management to validate what you are actually seeing.
 

Session 2: Profiling: How to Make, Test and Use the Key to Color Management
The second session teaches users what a profile is, and how to make, test and use profiles. The session also includes how to use other process control tools to check quality and compare the printed results to standards.

Session 3: Color Management in Action: Proofing, Quality Control, and Removing the Uncertainty of Press Results
The third session will discuss how to use color management to make your own proofs, to check quality, and to remove the uncertainty common to the printing process. This session will also cover rips, QC tools, and other ways to integrate profiles into daily production.

Session 1: Introduction to Color Management
The first session in the series provides an overview to color management. Too often color management causes worry and confusion - what do all the terms mean and how do they fit together? What is color management all about? What do I need to implement color management and how can I use color management to improve my workflow and save money?This session provides answers to all these questions in an interactive presentation with images and easy to understand analogies. The session will provide an introduction to many color management concepts and workflows, such as profiling hardware, profiling software, making profiles, rendering intents, IT8 charts, CIE LAB, the ICC and color proofing.
Dr. Abhay Sharma, Chair of the School of Graphic Communications Management, Ryerson University

Session 2: Color Fundamentals–CIE LAB & Delta E
In this session we describe basic color principles that are relevant to practical color management. We investigate things like the D50 illuminant, light booths, metamerism, and fluorescence. A major part of this session will explain CIE color specifications including CIE Lab and Delta E. We will also look at the range of measuring instruments available from X-Rite and GretagMacbeth and help you choose an instrument suitable for you.
Dr. Abhay Sharma, Chair of the School of Graphic Communications Management, Ryerson University

Session 3: Scanner, Camera and Monitor Profiling
In this session we look at making a profile for your scanner, camera and monitor. We look at the process of making and applying a scanner profile and the effect this has on images. For scanners we also look at specialized targets such as the HutchColor target. For digital cameras we look at the GretagMacbeth DC targets. We talk about sRGB profiles for monitors and the correct setting of the monitor gamma, and brightness and contrast. We look at setting up your monitor for soft proofing (using your monitor for color correction and color approval) and practical problems such as using monitor profiles on Windows PCs.
Dr. Abhay Sharma, Chair of the School of Graphic Communications Management, Ryerson University

Session 4: Printer, Press and Proofer Profiling
Producing a hardcopy color proof that matches the customers expectations and the press is a major concern to commercial print shops. This session looks at the process of linearization and profiling a printer or proofer using common targets such as ECI 2002 and IT8.7/3. The session will clearly explain the steps involved in making a printer profile and demonstrate how a profile can be used to produce that all important hardcopy color proof. This session will provide practical advice on issues such as black generation, relative colorimetric rendering intent and UV fluorescence in printing papers. This session will also describe how to use reference printing conditions in typical workflows, in particular we will look at SWOP (TR001) and GRACoL (DTR004).
Dr. Abhay Sharma, Chair of the School of Graphic Communications Management, Ryerson University

Session 5: Practical Color Management with Photoshop
It is estimated that nearly every image you see in print has been at some time in its life through an Adobe application. The Adobe Photoshop and other Creative Suite applications provide a powerful way to implement color management. In this session we describe Photoshop’s color management framework and show the attendee how to set up and use color management including the concept of the working space, embedding profiles, and the difference between assigning and converting profiles. This session demonstrates the implementation of a color managed workflow and shows how you can have a full RGB workflow yet provide full preview of the expected CMYK results. This session is applicable to prepress users, to those wishing to understand the importance of an RGB workflow, and to those wishing to see visually, the power of practical color management.
Dr. Abhay Sharma, Chair of the School of Graphic Communications Management, Ryerson University

Session 1: 3D Packaging Workflow: Part One
Structural design and graphic design are closer than they have ever been, and it's this convergence we explore in this IPA Webinar, brought to you in part by Adobe and EskoArtwork.
James Lockman, Adobe Certified Expert

Session 2: 3D Packaging Workflow: Part Two
There are ways to fuse structural and graphic design into one operation, allowing designers and printers alike to take advantage of a whole new packaging workflow. This webinar explores this new packaging workflow, from initial concept to package structure to graphic design and then to retail visualization. Attendees will gain an understanding of how a modern, all digital packaging workflow can save time and money for designers and printers, while allowing both to offer a wider array of services to their customers.
Susie Stitzel, Solutions Manager at EskoArtwork

Session 1: The e-LEAN™ Enterprise
This 3-part original webinar provides an educational overview for your entire organization about the principles, practices and implementation procedures of becoming e-LEAN™. Specific case studies teach how to implement the tools of Value Stream Mapping (VSM) to both the physical AND digital workspace.We will define the e-LEAN™ "Enterprise" consisting of both traditional manufacturing and electronic workflows along with a brief history of the evolution of lean principles. We will show how to breakdown and improve processes by "Mapping", "Measuring", "Organizing", and "Overhauling". Attendees will receive an introduction into lean tools such as "Value Stream Mapping (VSM)", "Standardized Work", applying the 7S principles, and conducting internal Kaizen events. The program will conclude by starting a review of a reality based case study that shows how to apply e-LEAN™ tools to achieve significant improvement in the graphic solutions provider's digital workflow.
Les Pickering, Scott Ellis, Scott Heilmann, P-Squared

Session 2: Applying e-LEAN™ to your operation
Having completed session one that provided an introductory understanding of e-LEAN™ principles, we will now delve deeper into the Knoture Graphics case study as a framework for understanding how to apply e-LEAN™ into your own operation. Our e-LEAN™ case study is based upon actual facts from real world graphic solutions providers and printers experiences to show how to map both your digital and physical workflows. We will then isolate the wasted efforts in both the digital and traditional manufacturing processes. As we learn how to organize data analysis, we will begin determining the key areas for waste reduction to achieve a complete e-LEAN™ enterprise.
Les Pickering, Scott Ellis, Scott Heilmann, P-Squared

Session 3: Advanced e-LEAN™ Solutions For Maximum Future Benefits
Having completed our previous two webinar programs, we will now review the advanced implementation techniques to focus on as the Knoture Company strives for efficient and automated workflows systems in their new e-LEAN™ Enterprise. We will see how the Knoture e-LEAN™ Team identifies more complicated waste areas as they define the solutions needed for the more complicated workflows. After all this work, we will see and measure the huge benefits achieved by applying the e-LEAN™ principles with definitive and measurable gains from Knoture's Lean improvement efforts.
Les Pickering, Scott Ellis, Scott Heilmann, P-Squared

Session 1: The e-LEAN™ Enterprise
This 2-session bonus program is designed specifically for senior managers and owners who are implementing IPA's successful e-LEAN workflow process improvements into their operations. IPA's exclusive e-LEAN Consultant TEAM describe how companies are using e-LEAN processes to create a distinctive advantage over their competition (meaning YOU!) with faster, better, and higher-value offerings for their customers.

Session 2: The e-LEAN™ Enterprise: Panel Discussion
Leading industry production managers describe how e-LEAN.
Experts describe how e-LEAN is:
Improving their company's production efficiency,
Creating faster customer response times, and
Improving the profitability of their operations - TODAY!
Becoming e-LEAN requires making a commitment from every person in your operation. Be sure YOU and your company's leadership understand the benefits and processes of getting e-LEAN.

G7 Implementation: What You Need to Know: Part One
In this two-part Webinar series, Don Hutcheson, inventor of the G7 method, provides a definitive step-by-step "how to" instructions for calibrating any proofing or printing system to the G7 specification. Based on the ISO 12647-2 printing standard, G7 departs from traditional TVI-based calibration to achieve more consistent visual appearance in neutral gray tones with RIP curves alone. When used as part of a total color management approach, G7 extends the value of new technologies like CTP, ICC and digital proofing. Topics to be covered in this 2-part series include: A review of the basic G7 concepts and terminology, When and why you should (and shouldn t) use G7, Getting ready to calibrate a press or proofer.
Don Hutcheson, Hutch Color

G7 - a Revolution in Printing Quality and Consistency: Part One
This 2-part series provides the first look at IDEAlliance's G7, the revolutionary new methodology for calibrating proof-to-press and press-to-press across any printing method. Developed by our industry's leading color experts, the G7 methodology includes revolutionary techniques for dramatically improving print quality and consistency. This Webinar series will provide step-by-step "how to" instructions for calibrating all your proofing and printing systems to the latest G7 methodology, resulting in improved color fidelity, faster time-to-market, quicker make-readies, and lower costs.
Dianne Kennedy, Vice President of Publishing Technologies, IDEAlliance

Best Practices for Workflow Automation: IPA Case Studies
IPA's Workflow Team returns with an examination of methods used by successful companies to improve their production efficiency. No vendors, no hype - we go straight to the users to find out what's working and what's not. This dynamic one-hour webinar features extended interviews with leading print and premedia professionals, focusing on their recent innovations and real-life experiences. Case studies on Workflow methods, software installations and hardware upgrades are all covered in this session.

InDesign Techniques for Printing - Tools for Creating Docs: Part One
This exclusive 2-part IPA webinar shows you the many tools Adobe InDesign has to help you create and prepare a document for accurate and easy printing. IPA's expert applications guru, Taz Tally, covers a full range of prepress oriented topics and techniques including InDesign document setup and initial creation, placing and editing imported graphics, color assignments, separations, preflighting, fonts, transparency and flattening issues and the best ways to create prepress ready PDFs for InDesign.
Dr. Taz Talley, Taz Tally Seminars

Photoshop Production Techniques Before and After: Part One
This 3-part IPA webinar series uses REAL WORLD image examples to demonstrate the fast and efficient techniques needed to correct and enhance your everyday graphic images. This exclusive 2-part IPA webinar shows you the many tools Adobe InDesign has to help you create and prepare a document for accurate and easy printing. Based upon two decades of production experience from our IPA Graphic Applications Expert, Taz Tally, this hands-on, jam packed IPA webinar series will take your production staff members through a complete course in image improvements from basic through complex corrections and adjustments.
Dr. Taz Talley, Taz Tally Seminars

Session 1: What's New in Creative Suite 3: InDesign
In InDesign CS3 you can now place multiple files in a single step with thumbnail preview of each file in the Place cursor. He’ll discuss new Quick Apply and fitting commands and how they can be automated. Steve Werner will cover table and cell styles which can be applied the same way as paragraph and characters styles. Plus, Find/Change has been enhanced and now includes the ability to search and change objects, making it easier when you need to edit your client’s files.
Steve Werner

Session 2: What's New in Creative Suite 3: Photoshop
Photoshop CS3’s new palette arrangement to use space for efficiently (also shown in the other Suite applications). He’ll cover how to use the revolutionary Quick Selection tool to make selections interactively, and then refine the edge of a selection with the Refine Edge feature. Vanishing Point is enhanced so you can now add planes other than 90° and edit in perspective on more than one plane.
Steve Werner

Session 3: What's New in Creative Suite 3: Illustrator
Illustrator’s application of creating and editing vector graphics has been a fundamental part of the creative workflow, being tightly integrated with the other components of Creative Suite. Like the other members of the Creative Suite, Illustrator CS3 has a new interface featuring streamlined palette management. In addition, emphasis has been placed on enhancing Illustrator’s performance both when navigating and drawing.
Steve Werner

Session 1: Achieving Reliable PDF-JDF Workflows with Acrobat
Achieve a reliable PDF-JDF workflow AND experience Acrobat preflight capabilities. One of the world’s foremost Creative Suite experts, Steve Werner, brings us two comprehensive programs describing methods for significantly impacting your–and your customers–graphic workflow efficiency. Session 1 addresses; With the rise of short-run printing and the necessity to reduce the number of “touches” in your graphics workflow, automating as many of the job processes as possible is vital. Using the combined automation capabilities of PDF and JDF, the "no touch" workflow is now a reality. Learn how to correct PDF files to meet your workflow needs and automate the entire process using a JDF template.
Steve Werner

Session 2: Preflighting with Acrobat
Achieve a reliable PDF-JDF workflow AND experience Acrobat preflight capabilities. Session 2 addresses; Adobe Acrobat 8 Professional includes a completely revamped Preflight tool. This webinar will give you a deep dive into PDF preflighting with Acrobat and how to automate your processing of PDF files. Learn about PDF/X standards used for print workflows and how to create and preflight PDF/X files in Creative Suite and Acrobat 8 Professional.
Steve Werner

Session 1: The Presale Process
The goal of this section of our solution selling program is to focus your sales growth and new account prospecting into areas where your business best fits. Identifying the benefits you bring to your customers and the financial impact you have on their business is key to the presale process. The results of your qualitative and quantitative analysis will allow entry at a high level in a new prospect.
Patrick Morrissey, Sales Manager, EFI

Session 2: Entering the Sales Cycle at the Executive Level
The goal of this section of our solution selling program is to increase the success rate of salespeople gaining entry at the executive, or C-Level, at the beginning of a sales campaign. The C-Level is primarily defined as the CEO, COO, CFO, CMO, CSO or CTO. These captains of business are responsible for the financial performance and profit and loss of their business sectors, setting the strategic direction of their organizations as well as employee hiring and firing.
Patrick Morrissey, Sales Manager, EFI

Session 3: Uncovering Critical Success Factors Through an Effective Discovery Process at the Executive Level
The goal of this section of our solution selling program is to increase your success rate by uncovering your prospect's key business drivers and bring value through high gain questions at your first face to face meeting of the sales campaign.
Patrick Morrissey, Sales Manager, EFI

Session 4: “Dollarizing” the Problem/Solution and Putting the Sale Into A Financial Position for the Executive Level
The goal of this section of our solution selling program is to increase the speed of the sales process. You'll now move from a discussion of products or services, to one that truly impacts the business at a deeper, financial level. By focusing on the language of profits, the C-Level's interest is peeked and a "ticking time bomb" is set to advance the sale. This process is done by the salesperson or team in advance of developing a value proposition and can be used in conjunction with the LOU or as a sepa+E63rate step.
Patrick Morrissey, Sales Manager, EFI

Session 5: Managing the Political Landscape
The goal of this section of our solution selling program is to increase awareness of the importance of all those involved in the buying process. You'll identify the various roles and impact of those in your prospect's organization involved in the sale and how to manage them all to a successful "yes". You may have heard "stay out of company politics", but the reality is that as a seller, bringing benefit and change to the organization, you ARE in the middle of their politics, like it or not. The C-Level executives are directly responsible for setting the vision and tone of the business but most often times involve many people from their organizations in a purchasing decision. Being aware and knowledgeable of who they are and actually managing this information is a key to successful selling.
Patrick Morrissey has been involved in graphic arts sales and sales management for more than 25 years. He has an MBA in marketing, was formally educated in economics at Northwestern University, and has decades of experience in gathering best practices in graphic arts sales.
As a sales practitioner, Patrick Morrissey has learned there is one overriding best practice... help clients make more money.

Session 6: Building Your Value Proposition
The goal of this section is to build a compelling value proposition for the executive level. There are nine critical components to building a value proposition. The key is to utilize the information you have learned in discovery, leverage the results of your "dollarization" process and put it all into a cohesive document. Your goal is to adequately address the challenges of the C-Level and deliver a compelling reason to change suppliers based on sound financial reasoning. We recommend that you follow a two-step process, where you first outline your value proposition, then run the ideas verbally past your prospect for their reaction. Once you have gained their initial reaction, make any necessary adjustments before presenting your documented value proposition.
Patrick Morrissey, Sales Manager, EFI

Session 7: Co-Developing Your Value Proposition With Your Customer
The goal of this section of our solution selling program is to take your first pass at a value proposition and review it with your customer. Bring a draft of your value proposition that includes as many options you can think of and let your customer react to each step before moving to a final written value proposition.

Even when we believe we have the right answer, it can be the wrong one. Building solutions does not have to be done in a vacuum but should, in fact, be done with the customer. Tell the customer you would like to meet to review some ideas about how to better their current situation. You can bring the working document to the meeting but it should not look like it is in final form. Add discussion topics to the document where possible.
Patrick Morrissey, Sales Manager, EFI

Session 8: Delivering Your Value Proposition
The goal of this section of our solution selling program is to develop the correct environment and steps to successfully deliver your value proposition. Once you have successfully co-developed a value proposition with your prospect and refined the final written document, it must be professionally delivered. Craft your presentation as follows.
Patrick Morrissey, Sales Manager, EFI

Session 9: Proof of Concept With Your Customer
The goal of this section of our solution selling program is to move your prospect through the steps of due diligence. Once you have gained initial commitment, your prospect will require proof of concept for your solution. This could include a trial, a demo, references, etc.
Patrick Morrissey, Sales Manager, EFI

Session 10: Blocking and Trapping: Defending Your Value Proposition
The goal of this section of our solution selling program is to help you protect the hard work you have already done towards getting the sale. Any good prospect will and should call your competition. If they have a current supplier there is a very good chance that supplier will reposition their offering to retain the business. It is vital to defend your value proposition and protect it from the oncoming and expected competitive onslaught. This is the last step before getting the order and one that must not be overlooked or ignored.
Patrick Morrissey, Sales Manager, EFI

 

Session 1: Sustainability: The Fundamentals
Gain a firm base to develop a sustainability strategy for your company by grounding you in the typical issues of sustainability in the premedia environment.
Featured speaker: Don Carli, founder of SustainCommWorld
Featured Case study: The Value of Your Sustainability Knowledge to Your Clients by Jim Sewell, account executive, Anderson Litho Trish is founder and partner in Roloc color

Session 2: Carbon Footprints: Calculating Your Green Strategy
Understand the components of the premedia carbon footprint, how to calculate your company’s footprint and start a life cycle assessment of your workflow.
Special Guest: Don Carli, founder of SustainCommWorld
Case Study: Tim Rose, Schawk, Carbon Footprint Reduction Work
Trish is founder and partner in Roloc color

Session 3: Sustainability vs. Pollution Control
Learn about functional alternatives to common products that are unfriendly to the environment and the questions to ask about products you use in your processes.
Special Guests: Archie Beaton on"greenwashing" and Larry Warter on the disposal of prepress consumables Case Study: Debra Rizzi, Rizco Design
Trish is founder and partner in Roloc color

Session 4: Sustainable Design
Learn how to select earth friendly materials to minimize packaging, the environmental impact of various printing technologies, and WalMart's impact on green design.
Special Guest: Amy Zettlemoyer-Lazar, packaging director of Sam’s Club and co-manager of WalMart’s Sustainability Value Network (See more below)
Case Studies: Susan Palombo, READY366 and Tony Petrelli, Cardpak
Trish is founder and partner in Roloc color

Session 5: Global Initiatives: Becoming Certifiably Green
Make intelligent purchasing decisions, formulate an environmental marketing message and transform your company into a sustainable organization.
Special Guest, Rick Mazur, Kodak
Case Study: David Podmayersky, EarthColor
Trish is founder and partner in Roloc color

Session 6: Benchmarking & The Legislative Front
Learn how the U.S. government is busy on the legislative front enacting rules and regulations related to sustainability that impact your business.
Case Study: Larry Westlake, SVP of Marketing, Sandy Alexander, Inc.
Trish is founder and partner in Roloc color

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Session 1: Great Customer Service: Roles and Responsibilities
This multi-part educational series, specifically designed to for the graphic communication industry, demonstrates the culture and processes needed to create a great customer service department and high-performing customer service representatives. Sid Chadwick's instructional series conveys how to create the kind of internal and external processes that result in record revenues that emanate from great customer service. Download Brochure

Changing market conditions demand great customer service and that requires changing today's customer service's roles and responsibilities. We will start with a basic understanding of what's required to create great customer service including what internal structures are needed in what positions to be successful.
Sid Chadwick, Chadwick Consulting, Inc.

Session 2: Great Customer Service: Customer and Organizational Applications
We need to maximize opportunities to apply great customer service with our customers while also supporting our Production and Sales Team members. Let's make sure great customer service elevates everyone's performance from the top down.
Sid Chadwick, Chadwick Consulting, Inc.

Session 3: Great Customer Service: Impact and Results
Everyone in the organization needs to understand the potential business impact as a result of achieving great customer service. Learn how to assess and continue to improve the customer service department's performance while developing strong relationships with individuals and organizations who interact with the department. See how great customer service impacts your customers, sales representatives, suppliers, production personnel and certainly senior management.
Sid Chadwick, Chadwick Consulting, Inc.

Session 1: Creative Services: Driving Forces and Opportunities
This four-part curriculum has been developed for prepress and printing companies who have already entered, or are considering entry, into the creative services market. The sessions cover the driving forces, opportunities, market overview, planning and sales. The presenter, Ted Leonhardt, built and sold a design firm with a staff of 50 and annual fees of over $10 million.

This program describes creative services and how to begin planning an expansion into the creative marketplace. The presentation includes understanding the driving forces, traditional strategies, niches and existing players in this competitive but high margin business. It concludes with a description of how to leverage your existing business to full advantage in creative services.
Ted Leonhardt founded The Leonhardt Group (TLG)

Session 2: Creative Services: The Market, The Plan, The Culture
This program expands upon the ideas and concepts of the first Webinar with an informed look at the market, customer needs and competition. It continues with a review of the issues you will encounter expanding and building your creative service brand. Course Two concludes with a story about a global design giant who entered the production business inadvertently and found itself with an unprofitable office, a failed venture and a lost opportunity.
Ted Leonhardt founded The Leonhardt Group (TLG)

Session 3: Creative Services: Building a Sustainable Venture
This program defines creative services, how an office works and why and how the culture supports an intense work experience and healthy margins over the long term. Further, the session explores how workflow supports and creates new sales opportunities. A case study brings the concepts explored to life.
Ted Leonhardt founded The Leonhardt Group (TLG)

Session 4: Creative Services: Sales, The Critical Factor
Creating and maintaining a consistent flow of work is key to success in any business. In creative services workflow is complicated by the impact of cultural issues on the creative team. This final program in our series focuses on the process of selling to both existing customers and prospects. In it we examine in detail how to plan for sales, and how the roles of media relations and public speaking can help you get the word out in the most powerful and inexpensive way possible.
Ted Leonhardt founded The Leonhardt Group (TLG)

Session 1: Creating Bulletproof PDFs
Are some of those PDF settings in Adobe CS a mystery to you? How do you know which options to select for creating a good, press-ready PDF file for your printer? How can you supply the correct PDF settings to your clients? This presentation will demonstrate how to create PDF files ready-to-print on press. The settings from applications such as QuarkXPress, InDesign, Microsoft Word, and Distiller will be demystified making you an expert at PDF creation!
Joseph Marin, Tracey Ryan, PIA/GATF

Session 2: Color Appreciation
Dealing with color is one of the most challenging aspects of print reproduction. Learn the limitations of the color reproduction process, proper color viewing, and color separation techniques. Designers and printers will also learn how to communicate color more effectively with each other.
Joseph Marin, Tracey Ryan, PIA/GATF.

Session 3: Proofing and the Press Check
Two critical stages in the production process are proofing and the press check. Learn why inkjet proofs may not be good enough and why a dot proof may be required. Find out how soft proofing can reduce communication errors and why you should consider contract color soft proofing as an alternative to hard proofs. Finally, learn the tools and techniques necessary to ensure an efficient and successful press check.
Joseph Marin, Tracey Ryan, PIA/GATF design.

Session 1: The Market Opportunity for Direct-to-Rigid Substrate Printing
Gain insights from executives who have successfully implemented wide-format technologies. This two-part webinar series sheds light on the tremendous business opportunities the rapidly growing super-wide format market for printing directly on rigid substrates. We highlight new technology developments as well as the challenges faced by business owners who have successfully implemented wide-format technologies. If you are a company owner/manager considering expanding your business into rigid substrate printing, learn from the experiences of those who have gone before you. Business leaders will share their experiences, strategies and tactics of deploying direct-to-rigid-substrate wide format printing. Discover the investment required beyond just the upfront capital equipment purchase and the margin models this business entails. Plus, learn where this business opportunity is going in the future!
SESSION 1 PANELISTS
Kevin O’Connor, Co-Owner , Enhance a Colour, New York
Craig Miller, President, Pictographics, Las Vegas
Cary Sherburne, Sherburne and Associates

Session 2: Implement Direct-to-Rigid Substrate Printing
Our expert panel of business owners will delve into the nuts and bolts of implementing direct-to-rigid-substrate wide format printing. They’ll talk about their successes and challenges, including preparation of files and materials, and share tips and hints about how to create stunning display graphics on all kinds of usual and unusual materials. We’ll discuss their role in the installation of these printed materials, including staffing and other considerations for post-production activities.
SESSION 2 PANELISTS
Jim O’Connor, Co-Owner, Enhance a Colour
Emily Hansen, Schawk LA
Cary Sherburne, Sherburne and Associates

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