Part 1: Defining the Toolset
Tuesday, March 25
1:00 PM Eastern (12:00 PM Central, 10:00 AM Pacific)

In today's media-rich environment, there are countless ways to reach prospects and customers. But more is not always better. Communications professionals are faced with the challenge of cutting through a the messaging commotion by producing and delivering relevant, graphically rich content that targets specific recipients via their preferred method of communications.

Learn the tools required for cross media workflow

Over this two-part series, you'll learn about the tools required for a successful Cross Media workflow, including Adobe Creative Suite 3 Design Premium, partner tools, and InDesign Server. At the end of the series you'll come away with an understanding of what you need to get started with Cross Media publishing, allowing you to offer greater value to your existing clients and attract new clients.

In the first session, we will:

• Define Cross Media and establish its value to service providers
• Identify the toolset required for a successful Cross Media workflow
• Create some graphical elements using Creative Suite 3 that we will use in a sample print, web and mobile campaign

Part 2: Workflow Automation and CS3
Wednesday, March 26
1:00 PM Eastern (12:00 PM Central, 10:00 AM Pacific)

We continue our Cross Media discussion with a look into the Cross media workflow and how we can use automation to make our workflow more efficient.

In the second session, we will:

• Use the assets we built in part one to create a publication
• Export that publication to an interactive PDF
• Use the copy and graphics from the publication to create a web catalog
• Use Adobe Device Central to test our web site on a variety of mobile devices
• Look toward automation with InDesign server and partner tools

ABOUT THE PRESENTER

James Lockman
Working Words & Graphics

James Lockman is the owner of Working Words & Graphics, a variable data marketing services company, graphic design shop and digital prepress services bureau. An Adobe Certified Print Specialist who has been using PDF in his own print workflow since 1995, James is an experienced technical resource for printers, equipment suppliers, brokers and graphic designers around the country. He is also a seasoned instructor. In the early 1990s, James taught physics at Phillips Academy, Andover, Massachusetts and currently teaches Desktop Publishing for Print Production in the Department of Technology at the University of Southern Maine. He holds a degree in physics and applied physics from Yale University lives in Gorham, Maine with his wife and three sons.