Building a Brand with New Media

Date: Thursday - July 8, 2010
Description: Increasingly, bloggers are more likely to talk about you if they discover your content organically, rather than through an e-mail pitch. Call it the power of pull. But search engine optimization isn’t just about lists of keywords. It’s about creating powerful blog posts, videos, white papers, microsites and other content that can help you get discovered because it’s inherently interesting. Learn how to ensure your clients are “findable” online and gain concrete tips for creating fresh content that takes on a life of its own.

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