A World of Interactivity

Date: Thursday - September 23, 2010
Description: "Interactive marketing" refers to the evolving trend where marketing has moved from transaction-based to conversation. John Deighton at Harvar defines interactive marketing as the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us. Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown book selections that match not only their preferences but recent purchases.

Learn how you can engage in interactive marketing and boost your response rates and marketing ROI.

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