
Structural design and graphic design are closer than they have ever been, and it's this convergence we explore in this specially priced IPA Webinar, brought to you in part by Adobe and EskoArtwork.
Packaging design has always been a guessing game: structural designers aren't always aware of printing limitations, graphic designers aren't always aware of structural and manufacturing limitations, and printers are caught trying to make sense of it all.
There are ways to fuse structural and graphic design into one operation, allowing designers and printers alike to take advantage of a whole new packaging workflow. This webinar explores this new packaging workflow, from initial concept to package structure to graphic design and then to retail visualization. Attendees will gain an understanding of how a modern, all digital packaging workflow can save time and money for designers and printers, while allowing both to offer a wider array of services to their customers.
What you’ll learn: