Sales & Marketing
Create A (possibly The) Competitive Advantage
By Sid Chadwick
July/August 2009
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”—Charles Darwin p. 28
And Then What?
by Sid Chadwick
May/June 2009
It is customers who ultimately determine who stays in business--and even what technologies will dominate. p. 32
A Paradigm Shift of Foundational Proportions
by Sid Chadwick
March/April 2009
But when will industry leaders get it? Only if and when they do will our industry's economic performance become viable long-term. p. 36
Earning the Work
2009 IPA Business Development Conference Recap
March/April 2009
IPA Business Development Conference focuses on engaging the client, adjusting sales strategy, and winning more contracts. p. 32
Social Media: Marketing's Game Changer
by M. J. Anderson
March/April 2009
"A good hockey player plays where the puck is. A great hockey player plays wehre the puck is going to be."--Wayne Gretzky p. 22
The Truth About Campaign Management
by Mike Gospe
January/February 2009
The most effective marketing teams help the executive and sales teams drive focus and agree upon which markets to target. p. 37
Improving the Customer's Well Being
By Sid Chadwick, Chadwick Consulting
January/February 2009
Your customer gets to decide who stays in business and that will not change. p. 34
Creating and Nurturing Relationship Equity
By Sid Chadwick, Chadwick Consulting
November/December 2008
What relationship equity basically says is: If the first party is doing far more for the second party than the second party is doing in return, the relationship cannot last. Download PDF
November/December 2008
What relationship equity basically says is: If the first party is doing far more for the second party than the second party is doing in return, the relationship cannot last. Download PDF
Secrets to Successful Variable Data Printing
By Robert Barbera, Director, Business Development Services, for the United States and Canada, Kodak Graphic Communications Group
November/December 2008
Variable Data Printing is one of the value-added solutions a company may pursue, but what many may not realize is that installing a digital printing press is the easy part; transforming a business to sell and produce one-to-one communications is the real challenge. Download PDF
November/December 2008
Variable Data Printing is one of the value-added solutions a company may pursue, but what many may not realize is that installing a digital printing press is the easy part; transforming a business to sell and produce one-to-one communications is the real challenge. Download PDF
You Only Need One…or Maybe Two Account Execs
by Sid Chadwick
September/October 2009
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September/October 2009
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