Variable Data

Digital Print Lives Up to Its Promises

How direct marketers can capitalize on digital print.

Visit Digital Print Lives Up to Its Promises

A case study from Xerox on how one digital print supplier has increased response rates and ROI for their customers.

Visit More Fluid, More Responsive, More Success

A good resource for planning a variable print mail campaign.

Visit Five Things to Consider Before Your Direct Mail Campaign

A good example of an introductory sales letter that promotes variable data printing.

Visit SalesCall

How to make a digital production operation productive.

Visit Driving Productivity

A white paper from HP on how to develop a marketing plan for promotion digital and variable print services.

Visit Building Your Digital Marketing Strategy

Learn what integrated automated marketing campaign management is.

Visit Marketing Campaign Management: The Next Phase in the Variable Data Continuum

How variable data applications are creating personalized messages from print to URLs to landing pages.

Visit Name dropping

The state of the variable data market.

Visit VDP Goes Mainstream

How print, CRM, and cross-channel marketing are converging.

Visit Boosting Response and Loyalty