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Database Management
More Fluid, More Responsive, More Success
A case study from Xerox on how one digital print supplier has increased response rates and ROI for their customers.
Intelligent data capture: a trend only beginning Part 2
A review of the IDC marketplace.
Intelligent data capture: a trend only beginning Part 1
An overview of what intelligent data capture (IDC) is and how it is used.
Your List Is in Danger of Being Poisoned
How to keep your e-mail data from becoming 'poisoned.'
Keeping Your Circulation Healthy
Issues multichannel marketers face when assessing the health of their house list.
Beyond Transaction Data
Data analysis to identify cross-sell opportunities.
Three Points on Data Collection for E-mail Campaigns
Advice on how to build prospect databases from web and e-mail information requests.
Database Management: Get to Know Your Customers Better
Best practices in database content allows for sophisticated CRM.
A Better Mousetrap
An explanation of a differentiation model to analyze performance in a multichannel world.
Be a Good Data Steward
Some guidelines for avoiding security breaches with data.