Monday, April 21 >> Tuesday, April 22 >> Wednesday, April 23 >> Thursday, April 24

Thursday, April 24

PRINT AND ELECTRONIC WORKFLOW DAY

7:30 AM – 8:30 AM

• Breakfast and Event Partner Presentations

8:30 AM – 9:15 AM

• Keynote: The New Media Mix: New Options and Opportunities
  Brenda White, VP and Print Buying Director, Starcom

Starcom is an agency geared to making connections between consumers and brands. Learn how they’re getting the customer’s attention at the right time, in the right place, with the right message.

9:15 AM – 10:30 AM

• Special Delivery: Getting the Message to Market
  Moderator: James Mikol, Senior Vice President Director Print Management, Leo Burnett
  Panelists:
  Mary Day, Director of Print Production, BBDO Chicago
  Alex Page, Principle, Studio Satellite
  Corey Gustafson, President, JohnsByrne Printing

"Send me the file" is no longer an acceptable response. In a multi-dimensional, multi-channel world, production isn't merely producing a project. In order to add value to your client offering and survive in this new environment, you need to understand what clients are expecting, how they make their decisions, where they are putting their money and how to compete for more of the work. While traditional print is far from dead, it's got some fancy new partners you need to know.

10:30 AM – 12:00 PM

• Digital Print Forum The Results Are In!
  Moderator: Abhay Sharma, Chair of Graphic Communications, Ryerson University
  Panelists:
  

  Larry Warter, Director, New Business Development, FUJIFILM Graphic Systems
  Lloyd Carr, Director, Graphic Arts Program, City University of New York
  Dr. Martin Habekost, Professor, Graphic Communications Management, Ryerson University
  Mike Eddington, QA Manager, North American Color, Inc.
  Jan Walter, General Manager Pilot Plants, Western Michigan University
  Mike Rodriguez, Technical Director, RR Donnelley Elgin
  Chuck Hura, Worldwide Product Manager, Digital Printing Solutions, Kodak
  
  Abhay Sharma Podcast

The results of this independent, technical investigation of digital printing technologies will provide a unique up-to-date snapshot of digital printing capabilities.

Learn the results from this landmark series of digital printing tests:

1. Sheet to Sheet Variability
2. Variation Within a Tint
3. Color Gamut
4. Printing Speed
5. Rub Resistance
6. Fold Resistance
7. Fade Resistance
8. Printing Gradients
9. Pantone Colors
10. Matching a Printing Condition (SWOP or GRACoL)
11. Cost of Digital
12. Special Applications

Come, see, discuss and evaluate hands-on digital printing in an
independent technical forum. We’ll help you formulate the questions you need to ask and interpret the answers you’ll get.

Conference Adjourn

Tuesday, April 22 Wednesday, April 23  Thursday, April 24