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Wednesday, April 23
PREMEDIA WORKFLOW DAY
Listen to David's Zwang's overview of
Premedia Workflow Day
7:30 AM – 8:30 AM
- Breakfast and Event Partner Presentations
8:30 AM – 9:30 AM
- Keynote:
Pump Up the Volume: Cross Media Publishing Tools Are Making Noise
Paul Trani, Senior Interactive Designer, Starz Entertainment Group
Joshua Duhl, Director of Product Marketing, Quark
Communications professionals everywhere are realizing the power of cross-media publishing to connect more meaningfully with new and existing customers. Paul Trani will discuss and show how the tools available in Adobe Creative Suite 3 enable you to put your assets in motion – extending your print communications to the web, video and beyond.
Historically publishing production has been focused on the requirements of the individual output process. This has caused significant manual rework when the publishing requirements including content and it's distribution need to support many different forms of media, like print, web, or email. Joshua Duhl will share Quark's vision and it's newest offerings that address this challenge in a very practical and productive way.
9:30 AM – 10:15 AM
- Premedia Production Workflows: To the Edge and Beyond
Moderator: David Zwang, Chair, Ghent Workgroup
Panelists:
Ken Pecca, Manager Pre-Media / Response, Hearst Publications
Jeffry Stewart, Vice President of Technical Services, Trekk Cross Media
Ken Pecca Podcast
What are the requirements, and who is making cross media work for their business? How do we work together and coordinate the needs of our clients and partners in multi-media publishing? David Zwang and our panel of experts will discuss their cross media efforts and take questions on how to leverage cross media technology in your business.
10:15 AM – 10:45 PM
- Standards: The Key to Interoperability
A State-of-the-Standards Update
David Zwang, Zwang and Co., Ghent Workgroup Chair
Dianne Kennedy, Vice President, IDEAlliance
Gina Sigmon, Quebecor World, SWOP Committee Chair
Gerry Gerlach, Integrity Graphics, GRACoL Committee Chair
John Sweeney, IQ Colour LLC, SNAP Committee
Larry Warter, Fujifilm, CGATS Committee
Workflow without standards doesn't work. Predictable files, information,
color, and delivery are essential to move images and content through the
workflow. For printed communications to compete with all the other delivery
options available to our clients, a solid understanding of evolving
standards is essential. In this session we take a look at where we are with
standards, where standards are working, and where controversy exists and
why. Hear it directly from our panel of industry veterans who are working
to improve things for all.
10:45 AM – 12:00 PM
Experience hands-on training on critical workflow processes and software applications from independent experts on state-of-the-art workstations. The most experienced technical experts from leading premedia equipment and software companies are on-hand, offering experiences and insight in valuable one-on-one discussions.
In the Supplier Expo:
Blasphemy–Printing Without Proofs!
Monitor Proofing Demonstration
Can monitor proofing systems from different manufacturers achieve a visual match? The leading system manufacturers will display their systems in a side-by-side demonstration using SWOP specifications–and you’ll be the judge!
- Learning Lab: Workflow Automation With Automator and AppleScript
Moderator: Chuck Weger, President, Alara Systems
Learn how to create powerful workflow automation by controlling applications with Apple’s Automator and AppleScript solutions. 2008 marks the fifteenth anniversary of AppleScript, the automation language for the Mac. After all these years, AppleScript is still in use for process automation, especially in design and prepress environments. But these days there's so much more! For example, the entire Adobe Creative suite is scriptable in three different ways. Learn how to create powerful workflow automation solutions by controlling software applications with Automator and AppleScript in this hands-on exercise.
12:00 PM – 1:00 PM
- Luncheon and Event Partner Presentations
1:00 PM – 2:00 PM
- Technology Track: Lights Out Production: Getting the Most From Automation
Moderator: Chuck Weger, President, Elara Systems
Panelists:
Ken Pecca, Manager Pre-Media / Response, Hearst Publications
Software and workflow systems today have tremendous options for automating repetitive tasks. Many systems are taking it beyond simple tasks and automating complex processes and functions once thought to need human input at every step. Learn from the experts what's being done in automation and allow your talent to concentrate on the issues that really need their attention.
- Leaders Track: Training and Development for an Agile Team
Moderator: Lloyd Carr, Graphic Arts Program Director, City University of New York Panelists:
Anne-Marie Concepcion, Design Geek, Seneca Design and Training
John Florance, Director of Production, Kaplan Financial
Jim Sewell, Account Executive, Cenveo Anderson Lithograph
Lloyd Carr Podcast
Anne-Marie Concepcion
"The only thing worse than a trained employee who leaves, is an untrained one who stays." This quote sums up the current dilemma for many. With time and budgets tight, and technology changing rapidly, how do you maximize your efforts to train your staff and clients? We'll examine everything from e-Learning programs, to podcasts, to the good ole "sink or swim" baptism by fire. What works and what doesn't? Who pays? What should be done on company time vs. employee time? How about leadership and business training, in addition to technology? How do you create the right mix of options that will keep your staff engaged and able to produce? We'll look at it all with a dynamic panel of industry managers and educators.
- Learning Lab: Using Adobe CS3 to Harness the Power of Cross Media
Paul Trani, Senior Interactive Designer, Starz Entertainment Group
In this hands-on Learning Lab, you will learn how to use the tools in Adobe Creative Suite 3 to create and deliver powerful cross-media experiences. We will show you how to create engaging content, and then repurpose it for a variety of output mediums -- print, web, and video. This is your chance to gain first-hand experience with one of the industry’s most exciting advances – cross media communications – using a familiar publishing platform: Adobe Creative Suite 3.
2:00 PM – 3:00 PM
- Technology Track: Collaboration Tools: Virtual Proofing, Editing & Conferencing
Moderator: John Sweeney, Vice President Business Development, IQ Colour
Panelists:
Mark Bradford, Sr. Director, Global Product Strategy & Development, Schawk
Today, digital RAW image capture, RGB image correction, CMYK conversion, preflight, imposition, monitor proofing, and finally CTP or Digital printing, can all be automated, requiring little or no human intervention. Now if we could only get rid of the customer! What are the bottlenecks in your color workflow? Overnight delivery of proofs? Sign off by customers? Routing of proofs for approval? How do you handle annotations in multiple languages? This session explores the range of collaboration tools and options, from e-mailing PDF’s, to on-line, live collaborative, color-accurate proofing systems available that reduce waste and increase the velocity of your workflow.
- Leaders Track: G7™ Global Success Stories
Moderator: Mike Rodriquez, Technical Director, RR Donnelley
Panelists:
Chris Carlock, Infrastructure Manager, Mundocom
Dianne Kennedy, Vice President, IDEAlliance
Chris Carlock Podcast
IDEAlliance's new G7™ process aims to simplify standardized proofing and printing. Like anything new, it has generated its share of controversy, but even its detractors admit that G7 has done more than anything else to promote the existence and benefits of ISO printing standards. In the last two years many "G7 Experts" have been trained, many companies have implemented the process, and all major proofing systems have been re-certified to the new G7-based SWOP and GRACoL specifications. What are the results? How are companies profiting from G7? Do clients see increased quality and speed to market? A panel of G7 users who have seen real benefits in their workflow will discuss the issues and benefits in taking the G7 process and the new specifications beyond a technical exercise to the point of providing real world business benefits to their organizations.
Join us in this hands-on learning environment to discover how Adobe Creative Suite 3 Design Premium and Acrobat 8 Professional can be used to facilitate the creation, preflight and verification of reliable PDF files targeted for your print shop or workflow system. You will learn how to create JDF templates to capture and convey job information to your customers, and how to create files using your PDF settings and preflight profiles that will match, and optimize, your PDF workflow.
3:00 PM – 3:30 PM
- Break in the Supplier EXPO
3:30 PM – 5:00 PM
- Technology Track: Digital Asset Management: Making it Work
Moderator: Eric Hegdahl, Marketing Technology Officer, Graphic Systems Group
Panelists:
Joel Butkowski, Commercial Photographer, Butkowski Digital Imaging
Kathy Dzielak, Senior Project Manager, Young & Rubicam Brands
Aaron Holm, VP, Development & Integration, GLOBALedit, Division of Industrial Color
Eric Hegdahl Podcast
The term "digital asset management" (DAM) refers to a business strategy of managing image, video and other media assets. It requires solutions designed specifically to streamline the acquisition, storage and retrieval of digital media. For those of us who employ a DAM system, we believe in it's ability to reduce the time and cost of content production, maximize the return on investment from media assets, bring new products and services for our clients to market faster. What's next? What new tools do we have available to help bring creatives closer to the DAM process? How have we enabled our teams, internally and externally, to work more effectively? This session will explain how to align your clients with your marketing activities.
- Leaders Track: Green with Envy: How to Win Customers and $ave the Planet
SustainCommWorld presents Don Carli
 Equip yourself with in-depth knowledge to engage your clients with sustainable design and print solutions. Discover trends in sustainability and learn how to make your competitors green with envy. Don Carli, founder of SustainCommWorld, The Green Media Show scheduled for October 2008 in Boston, will give you the tools to improve your bottom line and drive top line results as you move toward your sustainability objectives.
- Learning Lab: Application Color Settings for Cross Media Publishing
Moderator: David Hunter, President, Pilot Marketing Group
The amazing flexibility of todays applications presents a huge number of options that affect color. In this lab session, Dave Hunter will guide you thorough the proper settings and options for CS3 and other application options to get color right.
5:00 PM – 6:00 PM
- DRUPA Preview
Moderator: David Zwang, Zwang and Co.
Drupa, the largest printing solution exhibit in the world held every 5 years, will be held later this year in Dusseldorf, Germany. This is where all of the solution providers unveal their latest technologies and products. Our conference Event Partners have agreed to a very special preview of what they'll be showing during Drupa. Come hear a surprise or two and then enjoy a vendor reception where the requisite German Beer will be flowing.
Hear what’s in store from these leading manufacturers:
Adobe Sustems
Agfa Corporation
CGS Publishing Technologies
Dalim Software
FujiFilm
GMG Americas
Heidelberg
Kodak
Markzware
Pitman
- Supplier EXPO and Reception
6:00 PM – 7:00 PM
Our Learning Lab will be open late for all you techies to explore and experiment! Work one-on-one with our expert trainers and software company representatives to go deep into the issues that concern you most. Stumped by a problem we didn’t cover? The Lab is open!
7:00 PM
- Dine Around – Themed Restaurants
(Dinner on your own)
Top Chicago restaurants will be matched with the hottest topics of the day. You'll choose your restaurant and we'll match you with others who care about the same topics of interest to you!
Tuesday, April 22 Wednesday, April 23 Thursday, April 24
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