Monday, April 21 >> Tuesday, April 22 Wednesday, April 23 >> Thursday, April 24 >>
Tuesday, April 22
CREATIVE WORKFLOW DAY
7:30 AM – 8:30 AM
- Breakfast and Event Partner Presentations
8:30 AM – 8:45 AM
- Welcome, Conference Leaders
Jim Sewell, Account Executive, Cenveo Anderson Lithograph
Eric Hegdahl, Marketing Technology Officer, Graphic Systems Group
Eric Hegdahl Podcast
8:45 AM – 9:15 AM
- Keynote:
Vision Revealed: Creative Challenges of Cross Media Marketing
Steve Ryan, Associate Partner and Creative Director, VSA Partners
What are the challenges faced today by a top designer? How does powerful graphic design address the issues of cross media? This session will showcase the work of a top creative director and the artist they work with. A project will be reviewed by a top graphic design firm and photographer from concept to completion with emphasis on the collaboration and teamwork needed to execute across different media or in different markets, while staying true to the design intentions, budget, and schedule.
9:15 AM – 10:15 AM
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Workflow and the Creative Process, Art and Technology Converge
Moderator: Daniel Dejan, National Print/Creative Specialist, Sappi Fine Paper
Panelists:
Melissa Clemente, Vice President Print Production, Draftfcb
John Kunz, Print Quality Control, Leo Burnett
Creative directors take the stage along with the production professionals who execute the work. Challenges faced by the team and tools and supplier efforts to execute will be evaluated and solutions explored.
10:15 AM – 10:45 AM
The IPA Proofing RoundUP changed proofing forever. IPA now brings you a landmark study of the business and technologies of digital print. This study will provide an exhaustive snapshot of digital printing color consistency and serve as a basis for defining a new specification and characterization data set for a global standard for digital printing best practices and color accuracy. Our Digital Print Forum team of experts provides an overview of the objectives and processes of the Forum. Complete resultsof the Digital Print Forum will be revealed on Thursday's Digital Print Forum Results session.
10:45 AM – 12:00 PM
Experience hands-on training on critical workflow processes and software applications from independent experts on state-of-the-art workstations. The most experienced technical experts from leading premedia equipment and software companies are on-hand, offering experiences and insight in valuable one-on-one discussions.
In the Supplier EXPO:
IPA Digital Art Gallery and Portfolio Review
View winning work by leading digital photographers and illustrators.
Bring your – or your company’s – creative portfolio to share and have
it critiqued by a top creative director.
- Learning Lab: Color Management Boot Camp: Monitor Calibration Fundamentals
David Hunter, President, Pilot Marketing Group
Learn to design a work environment for accurate soft proofing, using state of the art hardware and software to effectively create and verify accurate soft proofs on your monitor.
12:00 PM – 1:00 PM
- Luncheon and Event Partner Presentations
1:00 PM – 2:00 PM
- Technology Track: Pulp Fiction: Inks and Substrates in Color Reproduction
Moderator: Trish Wales, Partner, Roloc color
Panelists:
Nick Komoroski, Technical Service Manager, Superior Printing Ink
Chris Harrold, Vice President Market Development, Mohawk Paper
Jim Sineath, President, Proofing and Printing Technologies
Trish Wales Podcast
Color management has made great progress in recent years in our ability to predict and proof color for standard uses in commercial printing and publications. It has also shown clearly that difference in paper and ink have a great impact on color reproduction on press. Paper industry expert Trish Wales reviews factors that affect color reproduction and explores new ways to define and group papers based on their color reproduction properties. It's much more than the hues of the stock and inks, it's critical information to consider when building profiles or making paper selections.
- Leaders Track: Who Owns the Workflow?
Moderator: Gary Dolgins, President, Dolgins Consulting Group
Panelists:
Shawn Lowe, Manufacturing Director, Niche Media
Anthony Bellacicco, Vice President, Director of Premedia Services, Draftfcb
James Ingram, Chief Executive Officer, Splashlight
Anthony Bellacicco Podcast
James Ingram Podcast
Marketing? Creative? Photographer? Retoucher? Designer? Production? Media Buyer? Print Buyer? Agency? Premedia Vendor? Printer? Publisher? Mail-house? Who REALLY owns the workflow? What are the new business models and what effect does it have on workflow and execution? What's the impact of these various models on projects and performance? This session will look at workflow from a higher level and how the technical and business issues relate.
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Learning Lab: Digital Capture, Scene of the Crime?
Moderator: Jodie Steen, 127 Productions
With a high percentage of all images files originating as digital captures, it's critical for photographers, designers, and premedia professionals to understand the critical issues that take place in the capture process. Renowned digital capture specialist Jodie Steen of 127 Productions will review the primary digital camera issues for both digital SLRs and large format camera backs to be sure the shoot is "in the bag."
2:00 PM – 3:00 PM
Get the right tool for the job. Depending on your needs and role in the workflow, your job may require a $100 instrument or a scanning spectrophotometer costing thousands of dollars. In this session we'll review the wide array of choices for instrumentation, including densitometers, spectrophotometers, colorimeters, plate readers, and integrated solutions like the HP Zseries printers, along with a description of their intended use. Real world examples will be given on best measurement practices, including the use of UV filtration, how to gauge inter-instrument agreement and verifying instrument performance to fulfill requirements of quality managements systems, such as ISO 9000. Critical issues around measuring and viewing color in the creative and premedia workflow will be highlighted in ways to make collaboration and technology work for you.
- Leaders Track: Managing Brand Color Across Media and Continents
Moderator: Jim Sewell, Account Manager, Cenveo Anderson Lithograph
Panelists:
Melissa Clemente, Vice President Print Production, Draftfcb
Todd Mannira, Production Director, Laga Design and Innovation
Sheldon Ross, Vice President Marketing, Creative Printing Services
Color science versus a traditional swatch book is just the beginning. As media choices evolve we have more flexibility and more variables. From 8/c packaging, to 4/c run of book ads, to commercial printing with metallic inks, a panel of experts will share how to make the most of the media mix to get the brand color right for your ultimate client.
- Learning Lab: In the RAW: Working with RAW Capture Files
Moderator: Jodie Steen, 127 Productions
Great photo shoots can fall apart when critical image data is mishandled. The camera RAW file has the most information and can be crucial to great reproduction of an image, but that flexibility means that many photographers don't want to release their RAW files. What are the best methods to use RAW? How do photographers and premedia experts work together to assure the photographer's vision is honored when separating from RAW? Jodie Steen of 127 Productions has worked on dozens of major photo shoots for editorial and advertising photographers. She'll cover the basics of RAW and the issues that bringing RAW files into your workflow brings up.
3:00 PM – 3:30 PM
- Break in the Supplier EXPO
3:30 PM – 5:00 PM
- Technology Track: Cross Media Integration and Variable Data Publishing
Moderator: Rick Littrell, President/CMO, Magicomm
Panelists:
Stefan Agustsson, President/Owner, Yoffi Digital Solutions
Brett Knobloch, Executive Vice President, JGSullivan Interactive
Everyone knows that variable data printing is driven by the database, but do you know the ins and outs of how to use them? Learn the various requirements and strategies for the effective use of databases; where to find them, how to cleanse them, and how to enhance them. Our panel will discuss design and production requirements for implementing cross media strategies and technologies, including revision control, calibration, testing, and database integration for variable data publishing.
- Leaders Track: New Flavors of FMs: Successful Onsite Collaboration
Moderator: Matt Huber, Marketing Production Specialist, JC Penney
Panelists:
Jim Mercier, Director of Digital Imaging Quad/Imaging A Division of Quad/Graphics
Bob Michels, Director, Business Development and Enterprise Sales, RR Donnelley Premedia Technologies
Lee Miller, Sr. Quality Analyst PreMedia Services, Neiman Marcus Direct
Facilities Management (FM) has taken on a new form for many companies. From full-time staff and extensive equipment at a client's location, to simple set ups, how is technology implemented? How about workload peaks and valleys? How do client and vendor stay in synch for the long term? This panel of those experienced in FM will look at emerging trends and what makes for a successful engagement for all participants.
5:00 PM – 6:00 PM
- Reception in the Supplier EXPO
6:00 PM – 9:00 PM
- Dinner at Bistro 110 - Sponsored by Fuji
An annual highlight of the IPA Technical Conference! Dine, drink and network with the top technology minds in the graphic communication industry.
Tuesday, April 22 Wednesday, April 23 Thursday, April 24
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