2010 Technical Conference - Day Two

Breakfast and Event Partner Presentations
Presenters:
OneVision

KEYNOTE:
e-Readers and Cross-Media Production
Gary Cosimini, Adobe Systems

E-Readers are here. What are the implications for your business? What are the tools needed to prepare content for this new media, maintaining your standards of quality and efficiency? What is the impact on workflow for sending paginated content to print vs. web, vs. e-readers? Gain an overview of e-reader devices and a better understanding of their game-changing potential.

Hot Technologies
Lightning Round: New Media Opportunities
Rick Littrell, Magicomm & Brett Knobloch, JGSullivan Interactive, Inc.

Cross Media Production (e-Media) Workflows:
User’s Perspective
Moderator: David Zwang, Zwang & Co.
Speakers:
Joe Cha, President, Hip Zone
Mark Jones, SVP, Customer Solutions, RR Donnelley

How can you create and manage your content and production processes properly to support cross media workflows with a minimal investment in time and money. Content management experts will discuss how their companies have leveraged professional experience and expertise to improve workflow effectiveness. Learn how to manage the expectations of tomorrow’s business requirements.

Centralized Content Management
Moderator: Robin Tobin, Trekk Cross-Media
Speakers:
Kirsten Barker, President, Prendismo
Jeff Stewart, Chief Technology Officer, Trekk Cross-Media

Recent years have seen a vast growth in the quantity of content produced by organizations, particularly in digital form. This is complicated by the number of communications channels requiring content. Learn how companies have invested in smart content management, the benefits of doing so, and how you can begin to do so too.

Lunch and Event Partner Presentations
Presenters:
CGS Publishing Systems
Epson

Saas and the Cloud
Moderator: Jeff Stewart, Trekk Cross-Media
Speakers:
Wayne Sadlowski, Vice President Business Development, Scene7
Andrew Simmons, Vice President Business Development, The Social Print Experiment

Is it possible to move some of your desktop applications to a cloud computing environment? What are the implications to your businesss, technologies, licenses and workflows? Learn what services and applications are being conducted in the cloud today and what may come tomorrow.

Optimized Print Workflows
Moderator: John Heinzmann, Prepress Manager, Lake County Press
Speakers:
David Krawczuk, Vice President Digital Technology, eSA Solutions, Sandy Alexander, Inc.
Steve Carter, Director of Technology, Phototype
Steve Johnson, President, Copresco

Optimizing your workflows for both digital and offset print means understanding technologies such as variable date, Web2Print, PDF/X, PDF/X-VT1 and VT2 (ISO16122), as well as the myriad of digital print and color certification options. Leaders in their fields will shed light on the many factors involved in operating optimized print workflows.

ADOBE CS5 KEYNOTE AND LAB

KEYNOTE:
Creative Suite 5:
Enabling Cross-Media Production

Noha Edell, Business Development Manager, Cross Media Publishing Solutions, Adobe Systems

Learn the details, features and opportunities with the newest release of Adobe Creative Suite.

Learning Lab:
Creative Suite 5-(Bring Your Own Laptop)

Clint Funk, Funk & Associates

Adobe Certified Experts will take you on a cross-application journey through the new featurers and efficiencies found in the just announced, Creative Suite 5.

Cocktail Hour:
Q&A and 1-on-1s with the Adobe Team

Meet the Adobe Certified Expert team and get your questions answered!