Speakers and Case Studies

MJ Anderson
Chief Marketing Officer
Trekk Cross-Media

As Chief Marketing Officer and founding partner of Trekk Cross-Media, M.J. Anderson meshes his background in traditional design and conceptual development with more than 20 years of experience working in new media and integrated cross-media communications. Working closely with national clients, he leads his creative team in the formation of innovative and effective communication strategies and tactics for some of today’s most recognizable brands. A pioneer of variable direct marketing and early adopter of interactive technologies, M.J. is a frequent speaker at industry conferences and events.

Pam Ansley Evans
Senior Marketing Manager,
Web Marketing, Worldwide Software Group
IBM

At IBM, Pam has led teams in the integration of TeleWeb, Interactive and Relationship Marketing, including the Gold Service Relationship Marketing Program recognized with Tempo, Echo and e-Marketing awards. She is Vice Chairman of the Direct Marketing Association’s (DMA) BtoB Council and was named 2008 “ Marketer of the Year” by Target Marketing magazine. Pam will speak to best practices in using interactive media.

Liz Brohan
President and Co-CEO
Colman Brohan Davis

Liz Brohan is President and Co-CEO of Colman Brohan Davis, an award-winning integrated marketing agency in Chicago with national and global clients. Her expertise in branding, message strategy, CRM and database marketing extends across many industry sectors. Liz is the recipient of the first-ever Platinum Echo, Caples and Tempo Awards, and she has served on the board of the Chicago Association of Direct Marketing. Liz is a frequent speaker at international industry events and authors white paper and thought leader articles for industry journals and other media.

Julie Caporal
Sales Manager, Evolution Designworks, a division of SGS International

Laureen Chudzinski
Director of the Business Development Strategies Service,

Laureen Chudzinski provides marketing & business development strategies to graphic communications suppliers and print service providers to help them grow their business. Laureen directs ongoing training curriculums and e-learning training program initiatives on a global level. With over 18 years of experience, she is an expert in introducing, launching, and marketing new technologies into emerging markets. Prior to joining InfoTrends, Laureen worked for XMPie (acquired by Xerox in 2006) as the Director of the Xerox Channel for the Americas. She has held senior positions at PageFlex, Inc., Pitango Mulitmedia, Inc., and Scitex America Corporation and has a Bachelor of Science degree in Graphic Design Management from Central Connecticut State University.

CJ Cornell
Professor, Digital Media & Entrepreneurship - Arizona State University, Entrepreneur-in-Residence, Knight Center for Digital Media Entrepreneurship

CJ Cornell is a veteran media industry executive with a long history of creating and marketing products in cable television, broadband, and other consumer media platforms. He has worked with companies such as Disney, Comcast, Time Warner, Canal+, Universal Television, Sony, Microsoft and Sun, and has led four pioneering ventures in interactive television and video on demand. CJ's programming techniques and technology for video on demand, and behavioral programming are being used by some of the largest media companies in the world today. He holds degrees in engineering, management and a Ph.D. in marketing and strategy. He is a member of the National Academy of Television Arts & Sciences, an advisor to Silicom Ventures, LLC., one of the largest Angel/Venture funds in the United States, sits on the board of 4 media-technology companies, and is an advisor or mentor to over 2 dozen entrepreneurial ventures.

Margie Dehm
Category Manager Packaging Graphics
Sara Lee Corporation

Employed by Sara Lee for 13 years, the last five years of which as Category Manager Packaging Graphics. Margie has led a team that has created a comprehensive color management program, introduced digital approval workflow, provided Marketing with innovative print solutions, and opened an on-site color quality lab. The end of results of these initiatives have included enhanced package quality, reduced lead times and costs…all of which are integral to the success of Sara Lee products.

She continues to work to improve service to our stakeholders by working with selected printers to develop a completely digital workflow and provide even more innovative printing solutions. Additionally, Margie works with SGS to provide stakeholders with a fully integrated software suite (project management, digital approval, asset management).

Scott Dubois
Vice President, Cross Media Services & Marketing, Reynolds DeWalt

Jim Egan
Director of Communications
Kerry Ingredients & Flavours - Americas Region

Jim Egan has over 18-years of corporate communications experience helping companies build stronger relationships with their customers. Jim currently leads the communication function of the Americas region for Kerry Group, a $6 billion global supplier to the food and beverage industry. As an innovative thought and communications leader at the forefront of new media adoption, Jim has developed and implemented comprehensive communications strategies that enhance and drive a positive company image and stronger relationships with both external and internal audiences. Jim brings a unique slant to communications by developing and delivering programs that integrate interpersonal communications with marketing strategies, leveraging new technologies that help companies foster deeper and more trusting relationships with customers, employees and communities.

Dan Gillmor
Director, Knight Center for Digital Media Entrepreneurship
Kauffman Professor of Digital Media Entrepreneurship, Professor of Practice B.A., University of Vermont

Dan Gillmor is an internationally recognized leader in new media who is the founding director of the Knight Center at ASU. A longtime Silicon Valley-based journalist, Gillmor wrote a popular business and technology column for the San Jose Mercury News and launched a weblog in 1999, a site believed to have been the first mainstream journalism blog. In 2004, he published “We the Media: Grassroots Journalism by the People, for the People,” the leading book on citizen journalism. He also directs the Center for Citizen Media, a project to expand grassroots media.

Howard Holley
Founder and Chairman of the Board
TouchPoint Alliance

Howard Holley is a former senior executive of the Xerox Corporation, where he spent more than thirty-three years where he held numerous executive positions. He was named district manager of the San Diego/Las Vegas region, manager of integrated sales and systems training at the Xerox Document University and region vice-president of Xerox Business Services. In 1998, Holley relocated to China as senior vice president and general manager of the Enterprise Solutions Group of Xerox China. In 2004, Holley moved into Xerox Global Services to create a consulting practice that would later be known as the Document Outsourcing and Communications Services practice. He provided global leadership for this business unit until his retirement in March 2009. Howard envisioned TouchPoint Alliance as a peer powered network of market leaders and innovators in the global Enterprise Marketing and Communications Industry. He and his co-founders share a vision of enabling sponsors, members and clients to deliver best of breed customer intimacy strategies, technologies and methodologies.

Cheryl Kahanec
Executive Vice President, Sandy Alexander

Ron Kendig
CEO
WinningStance Corporation

WinningStance specializes in presentation and demonstration techniques through a series of motivational workshops delivered both in person and in a Virtual Interactive Classroom (VIC) environment. Ron previously held a number of executive positions with Xerox and Heidelberg Druckmaschinen during the past 30 years. Prior to forming WinningStance he was vice president of marketing and business development for Xerox. During his career with Heidelberg USA, Inc., he rose to the position of marketing director. Ron maintains a consistent track record of growing divisions through executive leadership, innovative marketing programs, sale leadership and winning product presentation and demonstration techniques.

Liz Miller
Vice President, Programs and Operations, CMO Council

Julie Roehm
Former marketing chief, Walmart and DaimlerChrysler

Julie Roehm, a powerful, charismatic marketing visionary, is one of the most successful global marketing, new media, advertising and brand-building experts in the United States. Roehm will share her story from behind the scenes at the world’s most influential retailer to show how quickly the world is shifting and how marketers, agencies and service providers alike can plan for success in this brave new world. Always ahead of trends, Roehm will provide attendees with extraordinary insight and ideas on how to succeed in the tumultuous world of marketing communications.

Robin Tobin
Vice President, Trekk Cross-Media

Renée Walsh
Director of Sales, Schawk, Inc.

Chris Walling
Partner
Brandfire Marketing Group

Chris Walling served as director of marketing for Callaway Golf Canada, responsible for Callaway, Odyssey, Ben Hogan & Top-Flite brands. Chris managed agency relationships and an internal marketing department of 23. He served as a member of the board of directors of the Canadian Golf Industry Association and founding board member of the Golf Association of Ontario’s Golf In Schools programs. He is a co-founder of Brandfire Marketing Group, based in Toronto, Canada. In 2 short years, Brandfire amassed a client roster of over 13 major brands, including General Electric, General Mills, Mattel, Lutron, Neilson Dairies, CloverLeaf, Heinz, Corus Media, Intel, The Globe & Mail, Callaway Golf, and others. Chris has published articles in Sport Marketing: A Canadian Perspective and frequently lectures at numerous colleges and universities, including Laurentian Universities’ Sport Marketing and Administration Degree Program.

Dorothy Wemett
Director of Strategic Marketing
T'emogique