CMP Fundamentals Certified Professional Listing - Kim Ferenchko

Kim Ferenchko
Associate Graphic Designer
Crayola

Kim is primarily responsible for designing graphics for Crayola packaging, specifically the Outdoor line of products such as Sidewalk Chalk. She is also partly responsible for the Color Management system installed by our parent company Hallmark.

Kim plans on using the knowledge from the certification for their color management system and building files in Photoshop, Illustrator, and InDesign.  The CMP Fundamentals program helped her learn the basics behind the system, like color science and also the terminology.  She uses Crayola's color management system regularly for prepress print-outs and color checking but didn't know everything involved in the process.  This certification training program has helped her understand and discover A LOT of stuff that she didn't know before.

With the help of CMP certification and our parent company, Hallmark, Kim and her colleagues at Crayola have learned to take control of their color management system.  Through knowledge and calibration methods, they are now able to produce press quality print-outs and be sure the printing companies can produce the color they want.  The CMP program was recommended to to them by the Color Management team at Hallmark and she took this course to become knowledgeable in Color Management.

From its earliest beginnings, Crayola has been a color company. It came into being when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. More than 120 years later, color – along with creativity, learning and most of all, fun – is the hallmark of our company.

The Crayola name has 99% recognition among U.S. consumer households, is sold in more than 80 different countries and represents innovation, fun, kids and quality.  For more than 100 years, Crayola products have provided fun and imaginative ways for children to colorfully express themselves.

With products like Crayola Color Explosion, mess-free Color Wonder, Erasable Markers, Twistables and washable crayons, markers and paints, Crayola brings children innovative arts and crafts materials that let them create everything imaginable.

Crayola has called Easton, Pennsylvania its home since the turn of the century. Today, the company’s world headquarters and major manufacturing facilities are located there.  And in 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played the lead role in Hallmark’s personal development strategies.