As publishers have faced the need to put their content online, many have moved away from their print-centric legacy publishing processes. By adopting media-neutral content management systems, they have found efficient methods to enable content reuse and support delivery through multiple output formats and channels. This paper, by Thomas Technology Solutions, Inc., a software and systems integrator that provides content management and publishing solutions to commercial publishers, explores the considerations involved with implementing a media-neutral content management approach in contrast with the traditional print-centric process.