Login/Get Password
  • About
  • Contact
  • Membership
  • IPA Store
  • Get Password
header
  • Conferences
  • IPA Bulletin
  • Industry News
  • Technical Conference
  • Links
  • Find Member Contacts
  • Find Member Services
  • Studies and Reports
  • CMP - Color Certification
  • Digital Print Forum
  • e-LEAN
  • Ink Op Study
  • Proofing/JDF RoundUP
  • Solution Selling
  • Webinars - Live
  • JDF Certification
Advertise
Sponsors

Successfully Developing Creative Services

Curriculum:

  • All Sessions
  • |
  • 1
  • |
  • 2
  • |
  • 3
  • |
  • 4
Purchase all 4 Webinars on CDs
Member price: $379.00
Non-member price: $529.00
This four-part curriculum has been developed for prepress and printing companies who have already entered, or are considering entry, into the creative services market. The sessions cover the driving forces, opportunities, market overview, planning and sales. The presenter, Ted Leonhardt, built and sold a design firm with a staff of 50 and annual fees of over $10 million.

Session 1:

Creative Services: Driving Forces and Opportunities

This program describes creative services and how to begin planning an expansion into the creative marketplace.

Session 2:

Creative Services: The Market, The Plan, The Culture

This program expands upon the ideas and concepts of the first Webinar with an informed look at the market, customer needs and competition.

Session 3:

Creative Services: Building a Sustainable Venture

This program defines creative services, how an office works and why and how the culture supports an intense work experience and healthy margins over the long term.

Session 4:

Creative Services: Sales, The Critical Factor

This final program in our series focuses on the process of selling to both existing customers and prospects, how to plan for sales, and how the roles of media relations and public speaking can help you get the word out in the most powerful and inexpensive way possible.



Related products: 
Creative Services: Driving Forces and Opportunities
Creative Services: The Market, The Plan, The Culture
Creative Services: Building a Sustainable Venture
Creative Services: Sales, The Critical Factor

PRESENTER

Ted Leonhardt founded The Leonhardt Group (TLG) in 1985, as a brand design consultancy focusing on building strategic, creative and management teams with a culture of trust that consistently delivered quality work.

Major clients included Microsoft, Nissan, Charles Schwab, Safeco, Electronic Arts, BEA, Fisher Communications, HomeStreet Bank, XO Communications, EMP, and Nordstrom. His company was recognized creatively by national and international competitions including CA, Graphis, HOW, Print, AR Black Book, NIRI, PRSA, etc., and was featured in the 1999 HOW Business Annual and in CA Jan./Feb. 1999.

At the time of it’s acquisition bt Cordiant Communications in 2000, the agency had a staff of 50 with over $10 million in fees. Leonhardt then took the position with the new ownership of managing the transitional team and serving as brand design consultant and Chief Creative Officer.

INDUSTRY PARTNERS

PrintTools.org|IDEAlliance|Graphic Arts Monthly|WhatTheyThink.com|BRIDG'S

Drupal e-commerce provided by Ubercart.