

Creative Services: Driving Forces and Opportunities
This program describes creative services and how to begin planning an expansion into the creative marketplace.
Creative Services: The Market, The Plan, The Culture
This program expands upon the ideas and concepts of the first Webinar with an informed look at the market, customer needs and competition.
Creative Services: Building a Sustainable Venture
This program defines creative services, how an office works and why and how the culture supports an intense work experience and healthy margins over the long term.
Creative Services: Sales, The Critical Factor
This final program in our series focuses on the process of selling to both existing customers and prospects, how to plan for sales, and how the roles of media relations and public speaking can help you get the word out in the most powerful and inexpensive way possible.
PRESENTER
Ted Leonhardt founded The Leonhardt Group (TLG) in 1985, as a brand design consultancy focusing on building strategic, creative and management teams with a culture of trust that consistently delivered quality work.
Major clients included Microsoft, Nissan, Charles Schwab, Safeco, Electronic Arts, BEA, Fisher Communications, HomeStreet Bank, XO Communications, EMP, and Nordstrom. His company was recognized creatively by national and international competitions including CA, Graphis, HOW, Print, AR Black Book, NIRI, PRSA, etc., and was featured in the 1999 HOW Business Annual and in CA Jan./Feb. 1999.
At the time of it’s acquisition bt Cordiant Communications in 2000, the agency had a staff of 50 with over $10 million in fees. Leonhardt then took the position with the new ownership of managing the transitional team and serving as brand design consultant and Chief Creative Officer.