DAM Strategies: Business and Technology
Purchase 2-Part Series on CD
Member price: $189.00
Non-member price: $269.00
As companies press the “reset switch” on their first try at implementing a digital asset management (DAM) system or are considering their first DAM solution, the challenge is clear:
“Technology without a quantified ROI is just wasted effort.”
In this two-part webinar series by independent DAM expert, Tony McCarthy, you'll learn that choosing a flexible, scalable DAM system is something a company does once, then leverages over and over for many clients.
SESSION ONE:
Needs Analysis
You’ll Learn…
- Three business drivers to consider when choosing a DAM solution
- How to conduct a DAM needs analysis, for you and your clients
- How to avoid making your DAM solution another isolated information silo
- The basic three layer technology foundation to every DAM system
- The top five commercially available DAM solutions
- Data storage configurations for multiple systems
- How to build simple search criteria and search engines
- The business value of the different graphic formats
- Three types of automatic data Ingestion
- Ways to automate metadata ingestion
Implementation and Support + Technical Sales
You’ll Learn…
- An 8 step plan to deploy a DAM Solution – from software installation to public launch
- DAM and your disaster recovery strategy; TAPE Vs. Live Spinning Disk, etc.
- How to package and sell your DAM solution to existing clients and prospects
- How to demo your solution via webinar to senior management
- How to prep for an executive briefing to increase your team collaboration
- How to create presentations that keep executives awake
- How to avoid feature creep in a new sale
- How to measure and report the ROI of your solution, for you and your clients
- How to manage maintenance upgrades