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DAM Strategies: Business and Technology

Purchase 2-Part Series on CD
Member price: $189.00
Non-member price: $269.00
Implementing a flexible, scalable system that effectively manages your clients’ digital assets is critical to your future success. Brand owners' increasing number of multi-channel targeted marketing programs have caused an explosion in the number of assets to manage. Many companies are recognizing the need for a sophisticated, coherent digital asset management (DAM) system that supports marketing across multiple media and allows for increased collaboration between their communication suppliers.

As companies press the “reset switch” on their first try at implementing a digital asset management (DAM) system or are considering their first DAM solution, the challenge is clear:

“Technology without a quantified ROI is just wasted effort.”

In this two-part webinar series by independent DAM expert, Tony McCarthy, you'll learn that choosing a flexible, scalable DAM system is something a company does once, then leverages over and over for many clients.

SESSION ONE:
Needs Analysis


You’ll Learn…
  • Three business drivers to consider when choosing a DAM solution
  • How to conduct a DAM needs analysis, for you and your clients
  • How to avoid making your DAM solution another isolated information silo
  • The basic three layer technology foundation to every DAM system
  • The top five commercially available DAM solutions
  • Data storage configurations for multiple systems
  • How to build simple search criteria and search engines
  • The business value of the different graphic formats
  • Three types of automatic data Ingestion
  • Ways to automate metadata ingestion
SESSION TWO:
Implementation and Support + Technical Sales


You’ll Learn…
  • An 8 step plan to deploy a DAM Solution – from software installation to public launch
  • DAM and your disaster recovery strategy; TAPE Vs. Live Spinning Disk, etc.
  • How to package and sell your DAM solution to existing clients and prospects
  • How to demo your solution via webinar to senior management
  • How to prep for an executive briefing to increase your team collaboration
  • How to create presentations that keep executives awake
  • How to avoid feature creep in a new sale
  • How to measure and report the ROI of your solution, for you and your clients
  • How to manage maintenance upgrades

ABOUT THE PRESENTER

Tony McCarthy is Founder and CEO of Growth Strategy Group, a business improvement firm that specializes in value forward marketing, strategy and sales consulting and technical sales training for companies who are growth directed.

Through the course of his 14-year career, he has worked with worldwide leaders in advertising, premedia and print, such as Ogilvy & Mather, Time Magazine and Quebecor Worldwide. Currently, his innovative approach, strong technical foundation and effective communication strategies have positioned him as a business improvement specialist for companies developing in a global marketplace. He also provides business support ranging from technology business alignment, product development and data management strategies.

Before his most recent endeavors, Tony held the position of Director of Marketing Business Systems for NAPC after spending 7 years as Director of Worldwide Technical Sales for Xinet, Inc. Tony is a staff writer for BDM news – the world’s largest Sales, Marketing and strategy newsletter and has spoken at leading trade-shows including roles as Speaker at the Digital Asset Management Symposium, New York and has been widely quoted in industry publications.

INDUSTRY PARTNERS

PrintTools.org|IDEAlliance|Graphic Arts Monthly|WhatTheyThink.com|BRIDG'S

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