Creative Services: Sales, The Critical Factor

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Member price: $110.00

Non-member price: $155.00

Creating and maintaining a consistent flow of work is key to success in any business. In creative services workflow is complicated by the impact of cultural issues on the creative team. This final program in our series focuses on the process of selling to both existing customers and prospects. In it we examine in detail how to plan for sales, and how the roles of media relations and public speaking can help you get the word out in the most powerful and inexpensive way possible.

TOPICS

Getting prospects to call you
- Differentiation
- Targeting
- Mailings
- Case Studies
- Media relations
- Public speaking

The Branding revolution
- Competitors or clients: the brand players
- Creative briefs
- Strategy and design

When the phone rings
- Setting the stage
- Making the presentation
- Listening, learning their needs from their perspective
- Studying the prospect’s business issues
- The proposal
- Pricing

Case study
- How a craft based point of difference became an (almost) unbeatable sales proposition

Creative Services: Sales, The Critical Factor

INDUSTRY PARTNERS