Creative Services: The Market, The Plan, The Culture

Curriculum:

All Sessions
1
2
3
4

Purchase Webinar

Member price: $110.00

Non-member price: $155.00

This program expands upon the ideas and concepts of the first Webinar with an informed look at the market, customer needs and competition. It continues with a review of the issues you will encounter expanding and building your creative service brand. Course Two concludes with a story about a global design giant who entered the production business inadvertently and found itself with an unprofitable office, a failed venture and a lost opportunity.

TOPICS

Identifying your market opportunity using handson research
- Creating a niche business plan
- Learning customer needs beyond prepress
- Identifying prospects with matching needs
- Examining the competition

Planning the new venture
- Building versus buying
- Essential skill sets
- Branding your expanded operation
- Architecture, nomenclature and why they are important

Case Study: how to do it wrong
- Shortterm thinking
- Poor execution
- Culture clash
- A doomed venture

Creative Services: The Market, The Plan, The Culture

Curriculum:

INDUSTRY PARTNERS