Creative Services: Driving Forces and Opportunities

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Member price: $110.00

Non-member price: $155.00

This program describes creative services and how to begin planning an expansion into the creative marketplace. The presentation includes understanding the driving forces, traditional strategies, niches and existing players in this competitive but high margin business. It concludes with a description of how to leverage your existing business to full advantage in creative services.

TOPICS

Understanding the fundamentals
- Creative service positioning strategy
- Conflicts and connections with prepress positioning
- Margins driven by cultural roots

Existing creative service winners large and small
- Repeatable customer experience
- Industry experts
- Project focused
- Strategic planners

Adding creative services
- Buying versus building
- Identifying your niche
- Avoiding conflicts with existing clients
- Leveraging sales, marketing and PR

Creative Services: Driving Forces and Opportunities

TOPICS

INDUSTRY PARTNERS