This program defines creative services, how an office works and why and how the culture supports an intense work experience and healthy margins over the long term. Further, the session explores how workflow supports and creates new sales opportunities. A case study brings the concepts explored to life.
TOPICS
Culture, culture, culture – the foundation of all winners
The office
The people, their roles and responsibilities
Driving forces
Awards, standards and pride
The work, critiques and craftsmanship
The leaders role
Process and workflow
Marketing through sales
Strategy
Creative
Production
Leadership
Case study
Prepress to creative, a story that will show you how to do it right