Presenter: CJ Cornell
Date: Tuesday - March 9, 2010
Description: Social Media is a huge fad – but not a passing fad. Beyond the hype, social media is a “game changer” for business. It's an important component in any businesses marketing, communications, and customer relations AND its also an essential tool for your new product development, your customer focus groups, your corporate voice and identity. In short, Social Media can make or break your business in the very near future.
Presenter: Bill Pope
Date: Thursday - February 11, 2010
DESCRIPTION: Managing color from design concept to the final printed product includes many challenges. Fortunately, with today’s improved color science, new technologies are enabling robust systems for managing color properly. But every stakeholder in the production process requires a proper understanding of key color concepts and workflow steps to maximize the capabilities of today’s color management systems.
This “Introduction to Color Management” webinar provides a clear, simple, and technically accurate overview of color management for everyone in your organization-including your clients. We’ll provide a succinct explanation of color management with examples of everyday practical color issues, including the business case for effective color management. We’ll also address the processes for press to proof match, soft proofing, and color management using ICC and iterative solutions. Lastly, we’ll describe those important fundamentals important to achieving accurate color including lighting, CIELAB color space, color tolerances, and acceptability.