About Us | IPA Manifesto

The Blues Matter
It may be blue, but is it the right shade of blue? Is it the right density? Is the blue on the poster the same shade that's on the Web site or in the magazine ad?

Getting color images to repurpose on PDAs, Web sites, and in print can be as difficult as rocket science. Accomplishing this challenging task requires a cutting-edge, integrated workflow.

Workflow isn't something most people spend much time thinking about; and we think about workflow a lot. We think about how members can standardize and improve processes and communications in every area of their business. We think about how an optimized, efficient workflow is a proven tool for increasing profits and growing business.

Mastering the challenges of workflow is so critical to our members' success that our primary objective is giving them the resources and tools to they need to do just that.

Despite advances in technology, getting the blues right is actually getting tougher.

Technology is changing the face of graphic communications. Tasks that took 40 hours to complete yesterday can be done in 30 minutes today. Clients expect flawless execution the first time around. We give our members access to innovative information, resources, and tools that keep them ahead of the curve.

For years, IPA members were prepress companies who focused their expertise on the processes between creative and press. They were the middle guys, translating the work of the graphic designer into a format that printers could use to produce final product.

Today, the field of prepress demands more than being a translator.

Graphic solutions providers must excel in providing prepress services as part of a total graphics solution, with expertise in workflow, color, and rich media management.

Graphic solutions providers must be able to prepare content across a broad range of media including Web, digital, wide format and ink jet printers, personal organizers, cell phones, and more.

Graphic solutions providers need a community they can turn to for the latest technical information and a forum where they can talk about the unique challenges facing their industry.

That community is IPA.

IPA is a community of premedia professionals within the creative, corporate, print publishing, packaging and in-plant sectors.

IPA is a forum for peer networking and a vital source of business, technical, and management resources for graphic solutions providers. It's where the industry's leading technical managers turn for information on how to strengthen their graphics workflow competencies and increase profits. It's where business leaders turn for tools that will help them grow their business.

Welcome to IPA — your community of graphic solutions providers.